PROSPECTS AND OPPORTUNITIES
Positive sales set to continue, with butter gaining in popularity
Butter and spreads will maintain positive value sales over the forecast period, albeit at slightly lower levels of growth than seen in 2025. Health and wellness trends will continue to drive the growth of butter, which is set to achieve stronger growth than margarine and spreads, which will ultimately slow down in turn.
Health trends set to influence new product developments
Growing consumer demand for bio “cold-churned,” “pasture-raised”, and organic dairy products with more transparent sourcing label information, will shape future consumer demands for butter and spreads. In response, over the forecast period, leading manufacturers will focus their efforts on developing new butter and spreads brands containing no artificial flavours, preservatives, or emulsifiers.
Plant-based and dairy-free alternatives set to see further attention
In response to the growing consumer demand for healthier alternatives to standard butter and spreads, leading international manufacturers will step up their efforts to introduce new plant-based and dairy-free innovations, with strong growth and earning potential. Next-gen plant butters are expected to use innovative fats, such as olive oil, avocado oil, shea, or coconut MCTs.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Bosnia and Herzegovina?
- Which are the leading brands in Butter and Spreads in Bosnia and Herzegovina?
- How are products distributed in Butter and Spreads in Bosnia and Herzegovina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bosnia and Herzegovina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Positive value sales supported by popularity of butter, while margarine and spreads remain relevant
Zvijezda maintains lead thanks to offering a well-received price to quality ratio
Small local grocers benefit from offering convenience, while online sales see growth thanks to the offer of international brands
Positive sales set to continue, with butter gaining in popularity
Health trends set to influence new product developments
Plant-based and dairy-free alternatives set to see further attention
Dairy Products and Alternatives in Bosnia and Herzegovina - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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