PROSPECTS AND OPPORTUNITIES
Market growth to remain driven by butter as margarine continues to decline
Sales of butter and spreads are expected to register positive value growth but a gradual decline in volume over the forecast period. The primary drag on performance will remain the persistent fall in consumption of margarine and spreads, as many Bulgarians continue to associate these products with poor nutritional quality despite improvements in formulation and the significant reduction of harmful trans fats.
Health and wellness perceptions to shape consumption patterns
The growing influence of health and wellness trends will have a nuanced impact on the butter and spreads category. While the high fat content of butter and spreads may deter some health-conscious consumers, particularly those actively reducing saturated fat intake, others will continue to value quality butter for its natural composition and nutrient content.
Packaging innovation to enhance convenience and product longevity
Packaging innovation is set to be a notable focus over the forecast period, as brands look to improve both convenience and product preservation. More producers are expected to follow the example of established names such as Président, Elle & Vire, Kerrygold, and the recently launched Milky Dream in offering butter in resealable boxes, making it easier for consumers to store and portion products for everyday use.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Bulgaria?
- Which are the leading brands in Butter and Spreads in Bulgaria?
- How are products distributed in Butter and Spreads in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Bulgaria - Category analysis
KEY DATA FINDINGS
Butter drives value growth as consumer preferences shift towards quality
Milky Group Bio maintains leadership while private label gains momentum
Neighbourhood stores lead distribution as online sales accelerate
Market growth to remain driven by butter as margarine continues to decline
Health and wellness perceptions to shape consumption patterns
Packaging innovation to enhance convenience and product longevity
Dairy Products and Alternatives in Bulgaria - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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