PROSPECTS AND OPPORTUNITIES
Slovenian dairies to gain from the growing interest in local products
Butter and spreads in Slovenia is projected to see strong-to-moderate growth in retail value (constant 2025 prices) sales as the forecast period progresses. Growth is set to be supported by strong domestic production, with Slovenian dairies expanding their butter output and benefiting from national campaigns that encourage consumers to choose locally made products.
Spreads offer scope for functional positioning
Health and wellness developments, while modest, are emerging in butter ad spreads. In line with national dietary recommendations to reduce salt intake, some salted butters have been reformulated with lower sodium.
Seasonal baking and at-home cooking to provide growth opportunities for butter and spreads
The demand for butter and spreads is further bolstered by these products’ roles in seasonal baking and at-home cooking, as well as an association with authenticity and natural dairy. While affordability will remain a key driver, rising interest in premium, locally crafted butters and better for you innovations could provide additional momentum, allowing the category to expand even in a mature market.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Slovenia?
- Which are the leading brands in Butter and Spreads in Slovenia?
- How are products distributed in Butter and Spreads in Slovenia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovenia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Slovenia - Category analysis
KEY DATA FINDINGS
Butter enjoys less processed and premium positioning and wide use to lead the category
Pomurske Mlekarne invests to gain ground in butter and spreads
Large selections and promotions underpin hypermarkets’ popularity
Slovenian dairies to gain from the growing interest in local products
Spreads offer scope for functional positioning
Seasonal baking and at-home cooking to provide growth opportunities for butter and spreads
Dairy Products and Alternatives in Slovenia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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