PROSPECTS AND OPPORTUNITIES
Population growth will continue to support sales
Sales of butter and spreads are expected to rise steadily over the forecast period, although stronger growth is anticipated in value terms. Butter and spreads will continue to be a staple ingredient in the daily cooking and meal preparation of Kenyans.
Health and wellness is predicted to become a key differentiator
The growing importance of health and wellness trends is expected to prompt Kenyan consumers to seek alternatives to high cholesterol options. Manufacturers of spreads are also expected to capitalise on this trend, bringing low fat alternatives to the market.
Manufacturers rekindle push to scrap import duty tax
The newly introduced 10% import duty rate on palm oil has significantly increased the cost of importing this critical commodity. Consumers will likely bear the brunt of this cost through price hikes on cooking fats and other end products made from the processing of crude palm oil, such as margarine.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Kenya?
- Which are the leading brands in Butter and Spreads in Kenya?
- How are products distributed in Butter and Spreads in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Kenya - Category analysis
KEY DATA FINDINGS
Margarine continues to enjoy strong popularity in Kenya
Upfield Holdings BV introduces new products in the Kenyan market
Supermarkets lead the distribution of butter and spreads
Population growth will continue to support sales
Health and wellness is predicted to become a key differentiator
Manufacturers rekindle push to scrap import duty tax
Dairy Products and Alternatives in Kenya - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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