PROSPECTS AND OPPORTUNITIES
Moderate growth forecast for butter and spreads amid stabilising prices and rising health awareness
Sales of butter and spreads are anticipated to rise over the forecast period, largely because these products remain staples of Egyptian cuisine. Renewed growth is expected as prices and the foreign exchange rate stabilise, offering some relief to both consumers and importers.
Plant-based ghee is set to maintain strong growth, driven by affordability and shifting perceptions
Plant-based ghee, also known as vegetable ghee, continues to experience strong growth in Egypt, driven largely by its affordability compared to traditional animal-based ghee, a key advantage amid ongoing economic pressures. In addition to its cost-effectiveness, evolving health perceptions, even if occasionally misinformed, contribute to its growing appeal, as it is widely viewed as a cholesterol-free, plant-derived alternative.
Demand for smaller pack sizes grows as consumers seek affordability in butter and spreads
The rising cost of living has led to a marked shift in consumer behaviour within Egypt’s butter and spreads market, with increasing demand for smaller pack sizes and more accessible price points. Faced with tighter household budgets, many consumers are avoiding larger, more expensive bulk purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Egypt?
- Which are the leading brands in Butter and Spreads in Egypt?
- How are products distributed in Butter and Spreads in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Egypt - Category analysis
KEY DATA FINDINGS
Double-digit value growth for butter and spreads is driven by price hikes in 2025
Afia International Co – Egypt retains its lead, launching smaller, more affordable pack sizes
Distribution is led by small local grocers while discounters continue to expand
Moderate growth forecast for butter and spreads amid stabilising prices and rising health awareness
Plant-based ghee is set to maintain strong growth, driven by affordability and shifting perceptions
Demand for smaller pack sizes grows as consumers seek affordability in butter and spreads
Dairy Products and Alternatives in Egypt - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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