PROSPECTS AND OPPORTUNITIES
Cooking fats will continue to see consistent growth
Cooking fats is projected to experience steady growth during the forecast period supported by blend of traditional consumption patterns and modern lifestyle shifts that continue to sustain and diversify demand. Growth in this segment is set to be aided by increasing consumers association of such offerings with wellness, authenticity, and functional nutrition.
Butter will face more competition from substitutes as health-focused consumption rises
Butter is anticipated to encounter growing competition from a variety of substitutes as Indian consumers become increasingly health-conscious and dietary trends continue to evolve. Heightened awareness regarding the health implications of saturated fats is contributing to this evolving demand landscape, prompting individuals to moderate their butter consumption.
Government initiatives to further drive shift towards packaged cooking fats offerings via better accessibility
The government of India has implemented a new Goods and Services Tax (GST) rate on butter and ghee (cooking fats), reducing it from 12% to 5%, effective September 22, 2025. This change is expected to influence demand by increasing affordability, expanding access to packaged products, and supporting formal market growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in India?
- Which are the leading brands in Butter and Spreads in India?
- How are products distributed in Butter and Spreads in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in India - Category analysis
KEY DATA FINDINGS
Cooking fats driven by traditional dietary habits continue to dominate
Legacy brands continue to dominate amidst growing competition from new entrants
Small local grocers stay vital as modern retailers and e-commerce grow due to greater variety and convenience
Cooking fats will continue to see consistent growth
Butter will face more competition from substitutes as health-focused consumption rises
Government initiatives to further drive shift towards packaged cooking fats offerings via better accessibility
Dairy Products and Alternatives in India - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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