PROSPECTS AND OPPORTUNITIES
Butter set to drive growth in the retail channel
Butter is projected to see moderate growth in retail volume terms over the forecast period. Conversely, margarine and spreads and cooking fats are projected to see declining sales, with the latter being somewhat of a niche category in the off-trade channel.
Search for healthier options expected to inform new product development
Health and wellness trends are increasingly influencing consumer purchasing behaviour when it comes to butter and spreads in Turkey. There is growing interest in products with functional benefits such as high protein, improved gut health, and mental wellbeing.
Plant-based products set to become more commonplace
The growing trend towards plant-based diets and veganism in Turkey is reshaping the margarine and spreads category, supported by both evolving consumer preferences and new product innovations. Margarine, traditionally made from vegetable-origin oils, is naturally aligned with vegan dietary requirements and is now being actively repositioned as a plant-based alternative to butter.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Turkey?
- Which are the leading brands in Butter and Spreads in Turkey?
- How are products distributed in Butter and Spreads in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Turkey - Category analysis
KEY DATA FINDINGS
Butter and spreads sees stable growth but continues to face challenges
Affordability, availability, naturalness and brand loyalty remain key factors
Small local grocers lead but discounters see strong gains thanks to low pricing
Butter set to drive growth in the retail channel
Search for healthier options expected to inform new product development
Plant-based products set to become more commonplace
Dairy Products and Alternatives in Turkey - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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