PROSPECTS AND OPPORTUNITIES
Demand for sustainable products to increase in line with heightened environmental awareness
Sustainability is set to be a major growth driver in the future as consumers become more aware of the environmental impact of product packaging. Reducing plastic use is expected to become a key factor that distinguishes brands during the forecast period.
Solid deodorants and shampoo provide an opportunity for increasing sustainability
Solid deodorants and shampoos are expected to see substantial growth, fuelled by increasing eco-conscious trends. This niche market is likely to expand further as consumers shift away from traditional products due to environmental concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beauty and Personal Care Packaging industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care Packaging in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care Packaging in Turkey?
- Which are the major pack types and how are they performing in Turkey?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Turkey?
- Where is future growth expected to be most significant?
Beauty and Personal Care Packaging in Turkey - Category analysis
KEY DATA FINDINGS
HDPE bottles the most popular pack type in beauty and personal care in Turkey
Smaller packs being preferred in deodorants due to convenience
Glass jars the most popular packaging for moisturisers
Demand for sustainable products to increase in line with heightened environmental awareness
Solid deodorants and shampoo provide an opportunity for increasing sustainability
Beauty and Personal Care Packaging in Turkey - Company Profiles
Packaging Industry in Turkey - Industry Overview
Packaging in 2023: The big picture
2023 key trends
Use of other rigid containers increasing in gum packaging
Growing popularity of metal beverage cans boosting the volume sales of the 330ml pack size in soft drinks
Glass bottles are the preferred choice for wine packaging due to their association with premium quality
Smaller deodorant packs gaining popularity due to their convenience
HDPE bottles overtake other plastic jars to become the leading pack type for shoe polish
Turkey moves to align food contact plastics regulations with EU standards
Arla introduces a new closure as part of its efforts to promote sustainable packaging
The following categories and subcategories are included:
Beauty and Personal Care Packaging
- Baby and Child-specific Products Packaging
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
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- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
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- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
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- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
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- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
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- Body Care
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- Face Masks
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- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
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- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
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- Adult Sun Care
- Baby and Child-specific Sun Care
Beauty and Personal Care Packaging
This is the aggregation of baby care, bath & shower products, deodorants, hair care, colour cosmetics, men's grooming products, oral hygiene, perfumes & fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.
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