PROSPECTS AND OPPORTUNITIES
Hyperinflationary pressures trigger contraction in 2024, with recovery expected from 2025
Argentina’s beauty and personal care packaging market recorded a significant contraction in 2024 as the result of a highly inflationary environment that limited consumer purchasing power and reshaped spending priorities. Even categories considered essential, such as hygiene, hair care and basic skin care, were affected, as households adapted by reducing purchasing frequency, delaying discretionary spending and shifting to lower-priced alternatives.
Premiumisation, gifting occasions and e-commerce will boost mid- to long-term growth
The medium-term outlook for Argentina’s beauty and personal care packaging market is showing an upward trajectory, underpinned by premiumisation trends, the expansion of e-commerce and growing consumer interest in experiential beauty. As inflation stabilises and disposable incomes recover, there will be a marked shift towards higher-value packaging formats that enhance functionality, aesthetics and brand perception.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beauty and Personal Care Packaging industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care Packaging in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care Packaging in Argentina?
- Which are the major pack types and how are they performing in Argentina?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Argentina?
- Where is future growth expected to be most significant?
Beauty and Personal Care Packaging in Argentina - Category analysis
KEY DATA FINDINGS
Packaging volumes decline in Argentina as inflation drives budget-conscious consumption
Sustainability and storytelling drive packaging innovation in Argentinian beauty and personal care
Polarisation of pack types and sizes reflects shifting consumer behaviour due to economic pressure
Hyperinflationary pressures trigger contraction in 2024, with recovery expected from 2025
Premiumisation, gifting occasions and e-commerce will boost mid- to long-term growth
Beauty and Personal Care Packaging in Argentina - Company Profiles
Packaging Industry in Argentina - Industry Overview
Packaging in 2024: The big picture
2024 key trends
Shaped liquid cartons gain share in dairy due to their perceived sustainability and alignment with consumer values
Rigid plastic continues to dominate soft drinks packaging but metal beverage cans double their share
Glass bottles continue to dominate alcoholic drinks packaging but metal beverage cans are gaining ground
Inflation drives shift towards lightweight and polarised pack sizes
HDPE bottles remain popular but are losing ground as refill pack types gain traction in home care
Flexible packaging dominates pet food as metal cans continue lose share
New regulations redefine “excessive” nutrients and advertising limits
New regulations standardise labelling for plant-based food
Warning labels influence purchasing decisions under Argentina’s FOPL law
Soft drinks packaging embraces sustainability with increased use of rPET in 2024
Sustainability pressures driving decline in flexible aluminium/plastic
Beauty and personal care packaging shifts towards sustainability
DISCLAIMER
The following categories and subcategories are included:
Beauty and Personal Care Packaging
- Baby and Child-specific Products Packaging
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
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- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
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- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
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- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
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- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
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- Body Care
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- Face Masks
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- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
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- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
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- Adult Sun Care
- Baby and Child-specific Sun Care
Beauty and Personal Care Packaging
This is the aggregation of baby care, bath & shower products, deodorants, hair care, colour cosmetics, men's grooming products, oral hygiene, perfumes & fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.
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