COMPETITIVE LANDSCAPE
Longstanding trust helps Nutella maintain its dominant position
Ferrero & related parties, with its stalwart Nutella brand, was the leading company in 2025 in sweet spreads. A wide range of packaging formats, strong marketing support, and longstanding brand trust help Nutella maintain its dominant position.
All Crump’s Pranutti appeals to consumers with tighter budgets
All Crump NV was the most dynamic company in the sweet spreads category in 2025. Despite strong competition, its Belgian-produced Pranutti and BelgidOr brands appeal to consumers with their high quality and rich chocolate flavour offered at a lower price than Nutella.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Bosnia and Herzegovina?
- Which are the leading brands in Sweet Spreads in Bosnia and Herzegovina?
- How are products distributed in Sweet Spreads in Bosnia and Herzegovina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bosnia and Herzegovina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Impact of maturity and health concerns
Further decline for mature chocolate spread
Rising demand for sweet spreads with a healthier positioning
Similar dynamics over the forecast period
Rising living costs constrain growth of healthier options
Longstanding trust helps Nutella maintain its dominant position
All Crump’s Pranutti appeals to consumers with tighter budgets
Small local grocers tailor assortments to local preferences
Robust e-commerce growth from a low base as consumers prefer to shop in person
Cooking Ingredients and Meals in Bosnia and Herzegovina - Industry Overview
Rising demand for budget options amid high inflation
KEY DATA FINDINGS
Price caps to help consumers with rising prices
Better-for-you options increasingly available
Shift to economy products and private label as prices continue to rise
Media focus on the importance of local food supply
Convenience and health trends to maintain momentum
Podravka leads with its popular brands and innovation
Investor benefits from rising demand for healthier and convenient products
Modern retailers increasingly preferred for their convenience and prices
E-commerce sees robust growth, but sales remain relatively low
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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