COMPETITIVE LANDSCAPE
Ferrero maintains leadership in sweet spreads
Ferrero SpA is expected to retain its leading position in Georgia’s sweet spreads market in 2025, driven primarily by the strong popularity of Nutella. The brand benefits from a high level of recognition and consumer loyalty, making it a top choice for many households.
Royal Honey sees sweet success
Royal Honey is the most dynamic player in Georgia’s sweet spreads market, driven by the growing health and wellness trend as consumers increasingly seek better-for-you alternatives. The company owns its own beehives across multiple regions in Georgia, producing a variety of types of honey.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Georgia?
- Which are the leading brands in Sweet Spreads in Georgia?
- How are products distributed in Sweet Spreads in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Georgia - Category analysis
KEY DATA FINDINGS
Indulgent flavours benefit chocolate spreads
Sweet spreads are popular form of indulgence
Chocolate spreads leads growth
Cocoa prices will continue to influence sales
Health and wellness trend will impact consumer preferences
Expected rise of retailer-exclusive imports
Ferrero maintains leadership in sweet spreads
Royal Honey sees sweet success
Small local grocers lose ground to expanding modern retail
Delivery platforms fuel growth of e-commerce
Cooking Ingredients and Meals in Georgia - Industry Overview
Urbanisation and busy lifestyles help offset impact of price growth
KEY DATA FINDINGS
Market continues to expand amid moderating inflationary pressures
Evolving lifestyles drive volume growth
Cooking ingredients and meals set for steady growth
Busy lifestyles to drive demand
Further expansion of modern grocery retail
Efko continues to lead the market
Basso Fedele & Figli benefits from rising consumer demand for olive oil
Retailers expand their portfolios with privately-imported brands
Small local grocers continue to lead distribution, despite losing share to modern retail
Wolt and Glovo drive growth in e-commerce
Convenience stores meet demand for quick and accessible shopping
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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