PROSPECTS AND OPPORTUNITIES
Positive outlook
Chocolate spreads, a key subcategory in sweet spreads, is projected to see positive growth over the forecast period due to the popularity of brands such as Nutella and the further expansion of the Milka brand. These spreads are enjoyed as treats, often savoured with family or paired with tea.
Potential to diversify honey’s consumer base
Demand for honey is expected to grow over the forecast period, though the subcategory remains highly dependent on weather conditions. Consumers have integrated honey into their daily routines, commonly consuming it with tea and as an ingredient in home cooking.
Competition set to intensify
In the expanding sweet spreads category, competition is expected to intensify during the forecast period with the emergence of smaller, more affordable brands. Towards the end of the review period, retailers have begun to engage in direct imports, further diversifying the market.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Georgia?
- Which are the leading brands in Sweet Spreads in Georgia?
- How are products distributed in Sweet Spreads in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Georgia - Category analysis
KEY DATA FINDINGS
Chocolate spreads drives growth
More modest development for jams and preserves
Honey sees recovery
Positive outlook
Potential to diversify honey’s consumer base
Competition set to intensify
Cooking Ingredients and Meals in Georgia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!