COMPETITIVE LANDSCAPE
Leading players help keep mature segments relevant
Kraft Heinz Canada maintained its leadership position in sweet spreads in 2025, supported by a robust presence in chocolate spreads and nut and seed based spreads, particularly peanut butter. The company continued to focus on enhancing its established brands, exemplified by the launch of Kraft Extra Roasted Peanut Butter in September 2024.
Smaller brands aim for niche appeal
Hormel’s Skippy peanut butter returned to the Canadian market in 2024 after its 2017 exit; however, the reintroduction focused on snacks rather than traditional sweet spreads, due to limited growth prospects in the category. Smaller brands are instead aiming for niche appeal to attract interest.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Canada?
- Which are the leading brands in Sweet Spreads in Canada?
- How are products distributed in Sweet Spreads in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Canada - Category analysis
KEY DATA FINDINGS
Inflation and health concerns hinder growth
Volume sales see moderate recovery as inflation eases
Honey sees notable dynamism, but chocolate spreads suffers as cocoa prices rise
Economic and demographic shifts are expected to limit category growth
Flavour experimentation offers avenues of opportunity
Wellness trends will maintain negative pressure on sweet spreads
Leading players help keep mature segments relevant
Smaller brands aim for niche appeal
Omni-channel trends continued to boost e-commerce performance
Omni-channel approach benefits sales
Cooking Ingredients and Meals in Canada - Industry Overview
Stable performance linked to immigration-driven population growth
KEY DATA FINDINGS
Changing lifestyles and demographics are reflected in category performance
High tariffs prompt local consumers to opt for domestic produce
Global flavours gain popularity and innovation follows suit
Overall growth predicted for cooking ingredients and meals
Trade tensions will impact retail prices in the coming years
Legislative developments will drive players to improve formulations
Kraft Heinz leads a fragmented industry
Private label growth reflects ongoing price-consciousness
Supermarkets leads distribution thanks to better resources
E-commerce gains ground as local consumers shift online
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!