COMPETITIVE LANDSCAPE
Watt’s SA leads in jams and preserves with strong heritage
Watt’s SA is one of Chile’s leading food companies, holding a dominant position in categories such as jams and preserves, where it ranks as the number one brand in the national market. Founded in 1938 by Nelly Styles de Watt with the production of homemade jams at her factory, the company’s family heritage has fostered strong consumer loyalty in Chile, with the brand widely associated with traditional quality and authenticity.
Colmenares Villa Alemana capitalises on rising demand for honey
Colmenares Villa Alemana is the leading brand in Chile’s sweet spreads market, driven by its strong growth in the honey category. The company produces 100% natural, pure, and unfiltered honey, preserving its original properties, aroma, and flavour through efficient processes that do not alter the product.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Chile?
- Which are the leading brands in Sweet Spreads in Chile?
- How are products distributed in Sweet Spreads in Chile?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Chile?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Chile - Category analysis
KEY DATA FINDINGS
Sweet spreads growth driven by honey
Honey drives growth in sweet spreads
Chocolate spreads makes slight recovery in 2025
Honey will remain the key growth driver in sweet spreads
Demand for chemical-free sweet spreads drives innovation
Premium and artisanal sweet spreads gain popularity
Watt’s SA leads in jams and preserves with strong heritage
Colmenares Villa Alemana capitalises on rising demand for honey
Convenience and variety drives popularity of supermarket channel
Small local grocers gain traction in sweet spreads
Cooking Ingredients and Meals in Chile - Industry Overview
Consumer caution and supply issues lead to slower growth
KEY DATA FINDINGS
Disruptions to raw material supply weigh on category performance
Economic constraints weigh on consumer spending patterns
Urban consumers are prioritising health and convenience, but taste remains important
Broad health trend will fuel product innovations
Value-based spending patterns will prevail
Convenience blended with affordability offers tangible benefits to shoppers
Domestic player Watt’s SA is leading manufacturer in cooking ingredients and meals
Gallina Blanca SA asserts dominant position in liquid stocks and fonds
Modern grocery retailers dominate distribution led by supermarkets
Small local grocers witness a rebound in value share
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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