PROSPECTS AND OPPORTUNITIES
Demand for organic products will grow
Post-pandemic, organic products are gaining ground as consumers perceive them as healthier and more nutritious than non-organic options and believe that those found in sweet spreads may help to strengthen immunity. In recent years, the number of Organic Farmers Organizations (OAE) with self-certification has increased significantly, helping to satisfy the demand for organic products in the Chilean sweet spreads market.
Adulterated honey threatens to hamper honey’s growth within the category
Honey-producing companies are facing a big problem in the form of adulterated honey. The domestic market is home to honey products sold in containers labelled as honey but filled with honey mixed with artificial sugar or chancaca (food made from sugar cane juice), or preparations that incorporate flavourings which alter the properties of natural honey.
Social networks as strategy to connect with customers
Sweet spreads products inhabit a highly competitive landscape where brands seek to develop and implement solid digital marketing strategies to stand out from the rest. Given the growing importance of technology and the omnipresence of the internet, players need to connect with customers effectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Chile?
- Which are the leading brands in Sweet Spreads in Chile?
- How are products distributed in Sweet Spreads in Chile?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Chile?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Chile - Category analysis
KEY DATA FINDINGS
Honey consumption increases in 2024
Nutella maintains leadership of chocolate spreads while Watt’s still dominates jams and preserves
Private label likely to continue expand in hazelnut cream
Demand for organic products will grow
Adulterated honey threatens to hamper honey’s growth within the category
Social networks as strategy to connect with customers
Cooking Ingredients and Meals in Chile - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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