PROSPECTS AND OPPORTUNITIES
Brands will continue innovating by offering added benefits and functionality
Brands in sweet spreads in Ireland are innovating to meet the growing demand for products with added benefits and functionalities. This trend is driven by consumers seeking products offering more than just traditional flavours and sweetness.
Recyclable packaging is likely to remain a key focus area
Recyclable packaging is expected to remain a key focus in sweet spreads in Ireland over the forecast period. With increasing awareness about environmental sustainability, local consumers are prioritising products that align with their eco-friendly values.
Growing health trend threatens chocolate spreads
The only subcategory that saw volume decline in the sweet spreads category in 2024 was chocolate spreads. Due to its unhealthy image and high sugar content, health-conscious consumers are moving away from chocolate spreads, preferring healthier substitutes such as jams or peanut butter.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Ireland?
- Which are the leading brands in Sweet Spreads in Ireland?
- How are products distributed in Sweet Spreads in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Ireland - Category analysis
KEY DATA FINDINGS
Demand is growing for sweet spreads in 2024
Health and wellness trend is shaping demand for sweet spreads in Ireland
Private labels and discounters benefit as price hikes continue
Brands will continue innovating by offering added benefits and functionality
Recyclable packaging is likely to remain a key focus area
Growing health trend threatens chocolate spreads
Cooking Ingredients and Meals in Ireland - Industry Overview
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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