COMPETITIVE LANDSCAPE
Geurts maintains leadership in jams through heritage and availability
Geurts Conservenfabriek BV remains the leading player in sweet spreads, holding a strong position in jams and preserves thanks to its long-standing presence and wide distribution network through supermarkets and hypermarkets. The brand’s broad flavour assortment and relative affordability within the imported segment have sustained its appeal among higher-income households.
Ajrena Foods and new local entrants strengthen domestic competition
Ajrena Foods Ltd, with its Nutzy brand, has been a trailblazer in local spread production, pioneering the domestic manufacturing of peanut-based and chocolate spreads. Its ability to combine flavour familiarity with accessible pricing has earned it a loyal following and solidified its role as a leading force among Nigerian-owned brands.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Nigeria?
- Which are the leading brands in Sweet Spreads in Nigeria?
- How are products distributed in Sweet Spreads in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Nigeria - Category analysis
KEY DATA FINDINGS
Local players widen range of affordable products
Economic strain curbs demand, but local brands reframe affordability
Chocolate spreads lead growth as local players bring innovation and reach
Rising incomes and modern retail growth to underpin forecast expansion
Health positioning and authenticity to gain influence
Innovation and small formats to remain key growth drivers
Geurts maintains leadership in jams through heritage and availability
Ajrena Foods and new local entrants strengthen domestic competition
Traditional grocers sustain dominance through proximity and pack flexibility
Modern retail and e-commerce channels expand reach and variety
Cooking Ingredients and Meals in Nigeria - Industry Overview
More stable economic conditions enable stronger spending
KEY DATA FINDINGS
Innovation in blended products and convenience formats drives value
Smaller pack sizes sustain accessibility and broaden category reach
Steady category expansion supported by economic recovery and urbanisation
Competition, localisation, and innovation to define the next growth phase
Visibility, distribution, and digital access emerge as key strategic priorities
Nestlé Nigeria Plc maintains leadership through Maggi’s scale and trust
TGI Distri Ltd expands presence through affordable innovation
Local players leverage authenticity, affordability, and niche innovation
Traditional grocers remain dominant amid economic constraints
Supermarkets gain share as modern retail broadens appeal
E-commerce expands slowly but steadily as habits evolve
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!