PROSPECTS AND OPPORTUNITIES
New EU legislation to drive transparency and quality in Hungary's sweet spread market
Hungary's sweet spread market is to undergo significant changes, following the adoption of the EU's "Breakfast Directives," effective as of 24 May 2024, which aim to improve quality and transparency across honey, jam, fruit juice, and dehydrated milk products. Key provisions include enhanced country-of-origin labelling for honey, in response to rising consumer concerns over food authenticity and fraud.
Growing demand for unique and adventurous “fusion flavours”
Despite recent inflationary pressures, consumer confidence in Hungary is rising, sparking demand for creative, unconventional flavour combinations in the sweet spread market. Innovative products, such as Kaldenekker’s strawberry-lavender jam and Magyar Méz Manufaktura’s cherry-sour cherry-honey, reflect a growing preference for exotic, sophisticated flavours.
Growing demand for clean-label and fortified sweet spreads
Hungary's sweet spread market is witnessing a strong shift towards clean-label and fortified products as health-conscious consumers prioritise simple, natural ingredients or enhanced nutritional benefits. Brands such as Csattos, renowned for its 100% fruit content jams, and Valentine’s Gourmet, known for high-quality peanut butters, are leading this trend by offering pure ingredient profiles.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Hungary?
- Which are the leading brands in Sweet Spreads in Hungary?
- How are products distributed in Sweet Spreads in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Hungary - Category analysis
KEY DATA FINDINGS
Chocolate spreads lead growth, thanks to stable contribution of Nutella
Advent of new of wave of sweet spreads with health-oriented positioning
Premium honey and jam brands retain appeal, despite inflationary pressures
New EU legislation to drive transparency and quality in Hungary's sweet spread market
Growing demand for unique and adventurous “fusion flavours”
Growing demand for clean-label and fortified sweet spreads
Cooking Ingredients and Meals in Hungary - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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