COMPETITIVE LANDSCAPE
Swisslion Takovo doo continues to lead sweet spreads
Although its share of total sales looks set to decline slightly from 2024 amidst increasing competition, Serbian producer Swisslion Takovo doo has remained the clear leader in sweet spreads in value terms in 2025. The company offers chocolate spreads and nut and seed based spreads under the Eurocrem and Agrocrem brands.
Mondelez International Inc is the most dynamic company
Multinational giant Mondelez International Inc is expected to record the highest value growth rate and the largest share gain within sweet spreads in 2025. Its Milka brand continues to weather challenging trading conditions in the chocolate spreads category better than many rivals due to the strength of its indulgence appeal and an aggressive marketing strategy.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in North Macedonia?
- Which are the leading brands in Sweet Spreads in North Macedonia?
- How are products distributed in Sweet Spreads in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in North Macedonia - Category analysis
KEY DATA FINDINGS
Heightened budget-consciousness and health concerns depress demand
Nut and seed based spreads shows the strongest performance
Consumption of chocolate spreads and jams and preserves continues to fall
Overall retail volume sales set to remain in negative territory
Honey will continue to benefit from comparatively wholesome image
Innovation will be heavily influenced by rising health-consciousness
Swisslion Takovo doo continues to lead sweet spreads
Mondelez International Inc is the most dynamic company
Small local grocers remains the dominant distribution channel
E-commerce is the fastest developing channel
Cooking Ingredients and Meals in North Macedonia - Industry Overview
Current value growth slows but overall demand remains steady
KEY DATA FINDINGS
Desire for convenience remains a major demand driver
Macedonians show growing preference for healthier products
Most categories expected to perform positively in volume and value terms
Health and sustainability concerns will continue to shape competitive strategies
Vitaminka AD remains the overall leader in cooking ingredients and meals
Mondelez International and Basso Fedele & Figli are the most dynamic players
Sales still concentrated in the small local grocers channel
E-commerce is the best performing distribution channel
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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