PROSPECTS AND OPPORTUNITIES
Demand for jams and preserves and chocolate spreads will continue to fall
Sweet spreads is expected to see overall retail volume sales contract throughout the forecast period, albeit at relatively low rates. The declining trend will continue to be driven by falling demand in chocolate spreads and jams and preserves, the two largest categories in volume terms.
Nut and seed based spreads set to remain the best performing category
Nut and seed based spreads is projected to remain the most dynamic performer within sweet spreads in retail volume and current value growth terms over the forecast period. The category will continue to benefit from its comparatively wholesome image and strong interest in peanut butter among millennial and Generation Z consumers.
Further distribution gains expected for e-commerce in sweet spreads
While it will remain a relatively minor channel, e-commerce should continue to gain importance in terms of sweet spreads distribution over the forecast period. Macedonians have become more comfortable with online grocery shopping since the pandemic, with many developing a greater appreciation for the convenience, extensive variety and potential for lower prices afforded by this method.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in North Macedonia?
- Which are the leading brands in Sweet Spreads in North Macedonia?
- How are products distributed in Sweet Spreads in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in North Macedonia - Category analysis
KEY DATA FINDINGS
Increased budget-consciousness and health concerns depress demand
Nut and seed based spreads shows the most resilient performance
Nut and seed based spreads and chocolate spreads witness several new launches
Demand for jams and preserves and chocolate spreads will continue to fall
Nut and seed based spreads set to remain the best performing category
Further distribution gains expected for e-commerce in sweet spreads
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Competitive landscape
Channel developments
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DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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