COMPETITIVE LANDSCAPE
Podravka consolidates leadership through breadth, innovation and brand heritage
Podravka maintained clear leadership in sweet spreads in 2025, anchored by its Lino Lada chocolate spread franchise and an extensive jams and preserves portfolio. Lino Lada continued to set the standard for brand recognition and quality, sustaining strong shelf presence despite input-cost headwinds.
Private label and regional premium players gain momentum through affordability and authenticity
Private label was the most dynamic performer overall in 2025, capturing share through value-focused assortments and strong promotional support. Retailers such as Konzum, Lidl, SPAR and Kaufland expanded their jam ranges under established banners like K Plus, Maribel, S-Budget, SPAR Premium and K-Classic, appealing to price-conscious shoppers and tourists seeking accessible breakfast staples.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Croatia?
- Which are the leading brands in Sweet Spreads in Croatia?
- How are products distributed in Sweet Spreads in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Croatia - Category analysis
KEY DATA FINDINGS
Tourist demand and shift away from home production boost sales
Jams and preserves outperform as affordability and convenience drive usage
Continued category expansion driven by fruit-forward innovation and steady breakfast habits
Health and wellness trends favour naturalness and simple, recognisable ingredients
Regulatory reform to raise transparency and quality benchmarks across the category
Podravka consolidates leadership through breadth, innovation and brand heritage
Private label and regional premium players gain momentum through affordability and authenticity
Supermarkets dominate as core breakfast and snacking occasions drive sales
E-commerce accelerates as repeat orders and tourism extend reach
Cooking Ingredients and Meals in Croatia - Industry Overview
Sales benefit from unit price stabilisation
KEY DATA FINDINGS
Trade dynamics and input volatility shape the competitive landscape
Tourism boosts shelf-stable meals and convenience lines
Quality control and provenance gain importance
Steady growth outlook led by sauces, meals and convenience innovation
Domestic production investments reinforce competitiveness
Modern retail and digital fulfilment drive future channel dynamics
Podravka consolidates leadership through investment and innovation
Fortenova Grupa drives fastest growth through pricing strategy and brand agility
Private label performance remains mixed but strategically important
Supermarkets consolidate leadership through range, promotions and tourist reach
E-commerce accelerates as digital habits deepen
Retail outperforms foodservice as at-home and tourist consumption dominate
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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