PROSPECTS AND OPPORTUNITIES
Honey continues to lead
Overall, there will be muted constant value growth in sweet spreads over the forecast period and volume sales will fall, as the population continues to decline. Honey will continue to account for most value sales, though volume sales will fall slightly.
Smaller brands adopt a more premium positioning
New smaller local brands will look to challenge the dominance of established larger manufacturers. An example is the Brachatella brand, with its chocolate hazelnut spread that is made with its own olive oil from Brac, with the brand name being a play on the town of Brac and Nutella.
Manufacturers adapt to differing costs for raw materials
Cocoa prices will continue to rise, while sugar prices will decline and manufacturers will need to adapt. Manufacturers must navigate these cost increases while also leveraging the benefit of lower sugar prices to manage overall product costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Croatia?
- Which are the leading brands in Sweet Spreads in Croatia?
- How are products distributed in Sweet Spreads in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Croatia - Category analysis
KEY DATA FINDINGS
Nut and seed spreads register highest value growth
Focus on healthier positioning
Players continue to innovate
Honey continues to lead
Smaller brands adopt a more premium positioning
Manufacturers adapt to differing costs for raw materials
Cooking Ingredients and Meals in Croatia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sweet Spreads research and analysis database.
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