PROSPECTS AND OPPORTUNITIES
E-commerce expected to become a more important distribution channel for honey
Retail volume sales of honey are projected to rise steadily throughout the forecast period. Increasing awareness of the health benefits of this product type will continue to broaden its appeal, while further improvements in domestic supply should ensure it remains widely accessible in terms of pricing.
Health concerns and pricing pressures will pose challenges for chocolate spreads
Despite being considerably less mature, chocolate spreads looks set to lag behind honey and jams and preserves in retail volume growth terms over the forecast period. This is partly due to the trend towards healthier eating habits, with the high sugar content of such products a particular concern for parents of young children.
Domestic production of jams and preserves likely to remain underdeveloped
It is expected Russian brands will continue to dominate jams and preserves over the forecast period, with Maheev likely to remain the overall leader. Many Russian brands have a longstanding presence in the category and enjoy high levels of loyalty among Kazakhstanis thanks to wide distribution coverage and trusted reputations for quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Kazakhstan?
- Which are the leading brands in Sweet Spreads in Kazakhstan?
- How are products distributed in Sweet Spreads in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Kazakhstan - Category analysis
KEY DATA FINDINGS
Overall demand buoyed by high birth rates and easing of inflationary pressures
Honey continues to show the fastest development
E-commerce expected to become a more important distribution channel for honey
Health concerns and pricing pressures will pose challenges for chocolate spreads
Domestic production of jams and preserves likely to remain underdeveloped
Cooking Ingredients and Meals in Kazakhstan - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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