COMPETITIVE LANDSCAPE
Ferrero SpA defends leadership while Almarai Co Ltd gains momentum
Ferrero SpA was the leading company in 2025 in sweet spreads. Nutella anchors its leadership position through its strong brand equity and loyalty, multiple pack sizes, and year-round visibility across retailers including Panda, Danube, Othaim, Carrefour, and others.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Saudi Arabia?
- Which are the leading brands in Sweet Spreads in Saudi Arabia?
- How are products distributed in Sweet Spreads in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Wide appeal for breakfast and use in desserts
Value growth driven by chocolate and nut and seed based spreads
Honey consumption rises as average prices fall
Sales of sweet spreads are expected to rise over the forecast period
Lower sugar formulations will rise as “natural” remains a desirable product feature
Digital and retail innovations should improve access, choice, and repeat purchases
Ferrero SpA defends leadership while Almarai Co Ltd gains momentum
Supermarkets lead as retail e-commerce gains share
Cooking Ingredients and Meals in Saudi Arabia - Industry Overview
EXECUTIVE SUMMARY
KEY DATA FINDINGS
Saudis seek reliable staple products that deliver value
Convenience is high on the agenda to support busy routines
Health agenda shapes purchasing decisions
Steady growth built on everyday habits and staple choices
Product upgrades will provide shoppers with added value
More sophisticated grocery apps will boost repeat purchases online
SAVOLA leads with strong brand portfolio
Almarai and private label benefit from offering alluring prices
Supermarkets offer reliable appeal
E-commerce gains share as trust builds
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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