PROSPECTS AND OPPORTUNITIES
Manufacturers of sweet spreads embrace health conscious trends
The health and wellness trend is set to exert a strong influence on the development of packaged food in Saudi Arabia over the forecast period. Sweet spreads is set to be particularly affected by health conscious consumers’ growing focus on sugar, which has seen an increasing amount of publicity around its role in the development of a wide range of health issues, including type 2 diabetes, hypertension and fatty liver disease, as well as the ongoing rise in obesity.
Government supports honey production in the Kingdom as part of vision 2030
The fact that the Saudi Arabian Government is actively working to increase domestic honey production as part of its Vision 2030 programme will bolster the development of the honey subcategory in the forecast period. Higher investment in domestic production should help to improve product variety and quality standards and make honey more affordable for lower- and middle-income consumers.
Private labels to grow in popularity in sweet spreads
Private label products have performed strongly in the sweet spreads category as consumers have looked for less expensive alternatives. This has been the case across major retailers such as Carrefour, LuLu Hypermarket, and Tamimi, three of the most popular chained retailers in Saudi Arabia, all of which have got into the sweet spreads category with products offering very attractive pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Saudi Arabia?
- Which are the leading brands in Sweet Spreads in Saudi Arabia?
- How are products distributed in Sweet Spreads in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Growth supported by demand for convenience
Honey benefits from health and wellness trend, while chocolate spreads leads growth
Nut and seed based spreads enjoys rising demand
Manufacturers of sweet spreads embrace health conscious trends
Government supports honey production in the Kingdom as part of vision 2030
Private labels to grow in popularity in sweet spreads
Cooking Ingredients and Meals in Saudi Arabia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sweet Spreads research and analysis database.
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