COMPETITIVE LANDSCAPE
Nutpor strengthens leadership through its Granja S. Francisco brand
Nutpor Produtos Alimentares Unipessoal Lda remained the leading company in sweet spreads in 2025, supported by the strong performance of its Granja S. Francisco honey brand.
Auchan gains momentum following store expansion
Auchan Hipermercados Portugal SA was the most dynamic company in 2025, following the integration of Minipreço stores under the Auchan brand. This move has broadened its retail footprint and expanded distribution for its private label sweet spreads.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Portugal?
- Which are the leading brands in Sweet Spreads in Portugal?
- How are products distributed in Sweet Spreads in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Portugal - Category analysis
KEY DATA FINDINGS
Natural and healthy products hold strongest appeal
Honey remains the key driver of category growth
Reduced-sugar jams and natural ingredients gain ground
Honey expected to remain the strongest growth contributor
Premiumisation and innovation to shape future demand
Sustainability becomes integral to product strategy
Nutpor strengthens leadership through its Granja S. Francisco brand
Auchan gains momentum following store expansion
Supermarkets remain the key retail channel for sweet spreads
E-commerce continues to expand through convenience and accessibility
Cooking Ingredients and Meals in Portugal - Industry Overview
Widening product range in many areas supports growth
KEY DATA FINDINGS
Convenience remains a key driver as consumers seek time-saving solutions
Growing demand for affordable, traditional meal options
Health and naturalness continue to shape consumer preferences
Price sensitivity influences purchasing behaviour
Steady forecast growth with stronger focus on affordability and value
Convenience and meal solutions to lead category development
Sustainability and innovation to remain central themes
Sonae maintains category leadership through private label strength
Unilever sustains a strong branded portfolio and marketing investment
Nueva Pescanova emerges as the most dynamic player
Private label gains visibility and trust
Supermarkets remain dominant, supported by expansion and promotions
E-commerce drives dynamism through convenience and alignment with in-store offers
Foodservice supported by tourism but constrained by price sensitivity
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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