COMPETITIVE LANDSCAPE
Tiger Consumer Brands Ltd leads the sweet spreads category
Despite a slight decline in retail value share, Tiger Consumer Brands Ltd remained the leading player in South Africa’s sweet spreads category in 2025. The company continues to benefit from the strong equity of its flagship brand, Black Cat, which holds a long-standing presence in the peanut butter segment.
Private label extends its lead in sweet spreads
Private label emerged as the most dynamic player in sweet spreads during 2025, particularly within peanut butter, jams, and honey. Most private label peanut butter offerings are targeted at mainstream consumers, providing comparable alternatives to leading brands such as Black Cat and Yum Yum, but at more accessible price points.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in South Africa?
- Which are the leading brands in Sweet Spreads in South Africa?
- How are products distributed in Sweet Spreads in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in South Africa - Category analysis
KEY DATA FINDINGS
Affordable private label products appeal
School lunch occasions and nutritious choices drive moderate growth in sweet spreads
The health agenda spurs dynamism in nut and seed-based spreads
Modest outlook for sweet spreads as consumption occasions expand
Smoothie culture offers growth prospects for sweet spreads containing healthy fats and natural sugars
New food labelling is a possibility in the upcoming period
Tiger Consumer Brands Ltd leads the sweet spreads category
Private label extends its lead in sweet spreads
Supermarket channel dominates in sweet spreads
Growing trust in retail e-commerce amid expansion of on-demand delivery platforms
Cooking Ingredients and Meals in South Africa - Industry Overview
Rise in home cooking boosts demand
KEY DATA FINDINGS
Health and convenience trends provide growth stimulus
Price hikes and evolving cooking habits impact edible oils
High cost of living weighs on purchasing decisions driving value choices
Prevalence of home cooking will nurture category performance
Brands to seek new ways to create value as price competition becomes unsustainable
Strong growth potential ahead for retail e-commerce
Tiger Consumer Brands Ltd holds a slim lead in fragmented landscape
Unilever South Africa (Pty) Ltd is a well-established player with familiar brands
Supermarkets take a decisive lead
Small local grocers still play a crucial role
On-demand delivery services support development of retail e-commerce
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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