PROSPECTS AND OPPORTUNITIES
Lower-priced products expected to gain share in sweet spreads
Over the early part of the forecast period, with many South Africans likely to remain sensitive to pricing, share gain within the category is expected to stem from players who can offer more affordable sweet spreads while still maintaining good quality. Inflation has been impacting input costs for manufacturers, so simply reducing unit prices may not be an option for all players.
Nut and seed based spreads will remain most popular type of sweet spread in South Africa
In addition to dominating overall demand within sweet spreads, nut and seed based spreads is also expected to record the highest retail volume growth rate over the forecast period. Much of nut and seed based spreads is driven by peanut butter, which is considered an affordable and appetising source of protein and healthy fats, especially for lower-income consumers.
Healthy products and variants likely to gain traction in local market
Post-pandemic, health and wellness remains a prevalent trend in South Africa, particularly among mid- to high-income consumers. Many South Africans are moving away from fad diets, and are looking to adopt a more balanced approach to healthy living, which is expected to drive increased demand for healthier alternatives amongst health-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in South Africa?
- Which are the leading brands in Sweet Spreads in South Africa?
- How are products distributed in Sweet Spreads in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in South Africa - Category analysis
KEY DATA FINDINGS
Nut and seed based spreads continues to drive demand for sweet spreads
Value offerings in sweet spreads attract price-sensitive consumers
Health and wellness trend drives growth of honey
Lower-priced products expected to gain share in sweet spreads
Nut and seed based spreads will remain most popular type of sweet spread in South Africa
Healthy products and variants likely to gain traction in local market
Cooking Ingredients and Meals in South Africa - Industry Overview
Cooking Ingredients and Meals in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for Cooking Ingredients and Meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sweet Spreads research and analysis database.
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