COMPETITIVE LANDSCAPE
Coca-Cola holds leading position
Coca-Cola Bottlers Georgia Ltd holds a leading position in carbonates in Georgia, with the largest off-trade RTD volume share. The company’s portfolio includes core cola carbonates brands Coca-Cola and Coca-Cola Zero Sugar, alongside Sprite, and Fanta in non-cola carbonates.
Cola-Cola drives sales through marketing investment and chiller cabinet expansion
Coca-Cola Bottlers Georgia Ltd is also the most dynamic company in carbonates. During the past two years, Coca-Cola has heavily invested in marketing to reinforce its presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Georgia?
- To what extent are health considerations impacting consumption of Carbonates in Georgia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Georgia?
- Which are the leading brands in Carbonates in Georgia?
- What potential exists for multinational or domestic soft drinks companies to expand in Georgia?
- How are products distributed in Carbonates in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Georgia - Category analysis
KEY DATA FINDINGS
Carbonates remain highly popular with Georgian consumers
Continuation of positive growth trajectory
Reduced sugar lemonade/lime leads growth
International brands will drive continued growth
Local brands will turn to premiumisation amid fierce competition
Health and wellness trend will gain traction
Coca-Cola holds leading position
Cola-Cola drives sales through marketing investment and chiller cabinet expansion
Convenience stores remains primary channel
Convenience stores and e-commerce register rapid growth
Soft Drinks in Georgia - Industry Overview
Convenience, affordability, and health drive sales
KEY DATA FINDINGS
Continued growth for soft drinks
Gradual shift towards healthier choices
Consumers prioritise affordability amid mounting cost-of-living pressures
Forecast steady growth despite price increases
Convenience will be key innovation driver
Further expansion of modern grocery retail will increase competitive pressures
Coca-Cola strengthens leadership through marketing and chiller cabinet expansion
Caffeine-focused brands see strong performance
Growing presence of parallel imports
Convenience stores remains leading distribution channel
E-commerce registers rapid growth
Retailers’ optimisation strategies pose challenges for soft drinks players
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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