PROSPECTS AND OPPORTUNITIES
Stable volume sales and tourism-led growth
The volume sales of carbonated drinks in Georgia are anticipated to remain stable throughout the forecast period. The on-trade channel is projected to experience more active growth, supported by the sustained recovery of tourism.
Emerging demand for healthier carbonate alternatives
The presence of healthier carbonate alternatives is expected to become increasingly prominent during the forecast period. The growing demand for beverages made with natural ingredients and reduced sugar content reflects the shifting preferences of health-conscious consumers.
Strengthened positions of leading players and local authenticity
Given the high maturity of the carbonate market in Georgia, leading players are forecasted to maintain their dominant positions. Cola carbonates are expected to continue being led by well-established foreign brands, bolstered by significant advertising efforts, strong brand loyalty, and widespread availability.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Georgia?
- To what extent are health considerations impacting consumption of Carbonates in Georgia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Georgia?
- Which are the leading brands in Carbonates in Georgia?
- What potential exists for multinational or domestic soft drinks companies to expand in Georgia?
- How are products distributed in Carbonates in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Georgia - Category analysis
KEY DATA FINDINGS
Evolving consumer dynamics and the impact of tourism
Borjomi's health-oriented innovation in non-cola carbonates
Growing health awareness drives low-sugar preferences
Stable volume sales and tourism-led growth
Emerging demand for healthier carbonate alternatives
Strengthened positions of leading players and local authenticity
Soft Drinks in Georgia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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