COMPETITIVE LANDSCAPE
Brand awareness, investment in communication and consumer activities, and innovation boost the category
Refrige SA - Sociedade Industrial de Refrigerantes is set to be the leading company in carbonates in 2025 with a portfolio including brands such as category leader, Coca-Cola Zero Sugar and Coca-Cola. Brand awareness and strong investment in activities, promotions, and media campaigns supports the company’s strength.
Orangina Schweppes benefits from growing demand for tonic water, mixers and other bitters
Orangina Schweppes Portugal SA, meanwhile, is expected to be the most dynamic company overall in 2025, due to the increased demand for tonic water, mixers, and other bitters, on the one hand, but also to innovation with Schweppes Zero citrus soft drinks (whose claim is that “Schweppes is not tonic, it is iconic - savour/enjoy the time”). Moreover, constant communication on social media through influencers sharing cocktails leads to increased consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Portugal?
- To what extent are health considerations impacting consumption of Carbonates in Portugal?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Portugal?
- Which are the leading brands in Carbonates in Portugal?
- What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
- How are products distributed in Carbonates in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Portugal - Category analysis
KEY DATA FINDINGS
Health and wellness trend hits carbonates
Carbonates sees health concerns dampen sales
Tonic water/mixers/other bitters sees significant growth
Carbonates consumption to grow, dominated by healthier solutions
Innovation and new experiences will be essential to boost the category
The new SDR scheme is expected to have an impact on consumption
Brand awareness, investment in communication and consumer activities, and innovation boost the category
Orangina Schweppes benefits from growing demand for tonic water, mixers and other bitters
Supermarkets remains the preferred distribution channel in Portugal
E-commerce sees further expansion
Soft Drinks in Portugal - Industry Overview
Soft drinks growing despite challenges
KEY DATA FINDINGS
Pressure on household budgets
Increasing focus on health
Further growth anticipated
Local production becoming important
Sustainability to remain a strong trend, while AI will drive new developments
Leading player offers broad brand portfolio
Red Bull expanding rapidly, while new brands target areas with strong growth potential
Supermarkets offers convenience and competitive pricing
Digital technology playing growing role in retail
Foodservice vs retail split
Fountain sales in Portugal
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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