PROSPECTS AND OPPORTUNITIES
Prices are set to rise, continuing to shape purchasing habits
Although the inflation rate is expected to decrease, prices for carbonates will continue to rise over the forecast period, though at a slower pace than in recent years. This ongoing price increase will be primarily driven by rising production costs, particularly those linked to raw materials and packaging.
Innovation will be essential to drive growth among carbonates in Portugal
Brands are aware that product innovation will be a key driver in boosting sales over the forecast period. The health and wellness trend is an opportunity for growth, with consumers increasingly prioritising beverages that offer functional benefits, reduced sugar content, new flavours, and limited-edition offerings.
Out-of-home consumption will continue to be positive across the coming years
Awareness of carbonates is driven through consistent communication with consumers, helping to build familiarity and drive interest. As out-of-home consumption continues to rise, fuelled by the resurgence of tourism, the category will experience on-trade volume growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Portugal?
- To what extent are health considerations impacting consumption of Carbonates in Portugal?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Portugal?
- Which are the leading brands in Carbonates in Portugal?
- What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
- How are products distributed in Carbonates in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Portugal - Category analysis
KEY DATA FINDINGS
Carbonates showcase retail volume growth as purchasing power and tourism grows
Concern about health creates ongoing challenges for soft drink players
Positive uplift for both private labels and regular carbonate brands
Prices are set to rise, continuing to shape purchasing habits
Innovation will be essential to drive growth among carbonates in Portugal
Out-of-home consumption will continue to be positive across the coming years
Soft Drinks in Portugal - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Portugal
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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