COMPETITIVE LANDSCAPE
Coca-Cola finds success by adapting to evolving consumer health trends
In 2025, the competitive landscape is predominantly shaped by Coca-Cola, Etika Beverages (GBO PepsiCo), and F&N, each employing multi-tiered portfolios that they have adapted to meet regulatory health frameworks and shifting consumer preferences. Coca-Cola's strategic positioning is underscored by its diversified product range, robust brand equity, and proactive marketing initiatives that emphasise health-oriented trends, particularly through reduced sugar and zero-sugar options.
Etika Beverages and F&N
Etika Beverages (GBO PepsiCo) holds a strong position in Singapore’s carbonates market with a portfolio centred around established and popular brands such as Pepsi, Diet Pepsi, 7-Up, Mirinda, and Mountain Dew. Moreover, the company supports its product mix through strategic digital marketing and consumer engagement campaigns tailored to younger demographics.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Singapore?
- To what extent are health considerations impacting consumption of Carbonates in Singapore?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Singapore?
- Which are the leading brands in Carbonates in Singapore?
- What potential exists for multinational or domestic soft drinks companies to expand in Singapore?
- How are products distributed in Carbonates in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Singapore - Category analysis
KEY DATA FINDINGS
Rising health concerns limit growth opportunities within carbonates
Retail growth reflects expanding health trends, while on-trade sales face challenges
Consumers steer towards healthier options
Similar growth patterns predicted for the forecast period
Coca-Cola Singapore enhances sustainability and innovations
Exotic flavours finding success in carbonates
Coca-Cola finds success by adapting to evolving consumer health trends
Etika Beverages and F&N
Supermarkets lead sales of carbonates but e-commerce is the most dynamic channel
On-trade sales drop but players still find opportunities in the channel
Soft Drinks in Singapore - Industry Overview
Soft drinks sales rise with a focus on health and convenience
KEY DATA FINDINGS
Sales of soft drinks on the rise but players under pressure to adapt to evolving trends
Consumers looking for healthier options
Soft drinks continues to benefit from a strong focus on innovation
Sales set to grow fuelled by evolving consumer preferences and new innovations
Consumers expected to lean towards healthier options
Convenience and sustainability concerns likely to inform packaging choices
Coca-Cola cements its lead with strong portfolio of brands and products
F&N Foods and Pokka Corp continue to invest in innovative and healthier options
Supermarkets retain a key role in the distribution of soft drinks
Retail vs foodservice split
Fountain sales in Singapore
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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