COMPETITIVE LANDSCAPE
Coca-Cola Indústrias invests to remain ahead of the field
Coca-Cola Indústrias is projected to remain the dominant player in carbonates in off-trade volume and value sales terms at the end of the review period. The company has invested in local production by adding new bottling lines, expanding the coverage of single-serve formats and enhancing distribution efforts.
Small local brands contribute to the positive performance of carbonates
Apart from the major carbonates players’ offerings, small local brands have been contributing strongly to the continuous off-trade volume and value growth in the category. These brands have been gaining shelf space, particularly across smaller retailers, offering different functional benefits and exploring exotic and local ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Brazil?
- To what extent are health considerations impacting consumption of Carbonates in Brazil?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Brazil?
- Which are the leading brands in Carbonates in Brazil?
- What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
- How are products distributed in Carbonates in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Brazil - Category analysis
KEY DATA FINDINGS
Carbonates benefits from a perception of easy and affordable indulgence
Health and wellness spurs reduced sugar carbonates
Strong investment in Coca-Cola Zero Sugar stimulates fast growth for reduced sugar cola carbonates
Nostalgia effect to retain currency in the forecast period
Optimisation through tech investments a priority for major companies
Reduced sugar carbonates to continue to gain off-trade volume and value share from regular carbonates
Coca-Cola Indústrias invests to remain ahead of the field
Small local brands contribute to the positive performance of carbonates
Some price-sensitive consumers shift to lower-priced formats but convenience remains the key factor in purchasing decisions
The off-trade channel strengthens its grip on carbonates volume sales
Soft Drinks in Brazil - Industry Overview
Soft drinks shows resilience amid economic uncertainty
KEY DATA FINDINGS
Orange juice production issues see prices spike
Traditional categories perform well amid macroeconomic challenges
Health and wellness impacts consumers’ choices
Uncertainty to continue to impact soft drinks players and consumers
A “sin tax” would disrupt the industry
Health and wellness to shape the offer and sales development
Coca-Cola Indústrias leads an intensifying competitive landscape
Dynamic brand landscape in energy drinks
Distribution is shaped by the everyday demand for soft drinks
Retail continues to dominate soft drinks sales
Fountain sales in Brazil
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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