PROSPECTS AND OPPORTUNITIES
Rising costs and retailer-led price hikes likely to trigger official carbonate price increases
Carbonates in Cameroon is poised for significant pricing disruptions as production costs continue to escalate amidst aggressive fiscal policies, higher fuel prices, rising electricity costs, and unreliable power supply. Despite these pressures, the Ministry of Trade has thus far resisted approving the price hikes proposed by the Cameroon Brewers’ Association (CAPA).
Coca-Cola bottling resumes locally as health and sustainability trends shape market dynamics
The resumption of Coca-Cola bottling in Cameroon by Gracedom Invest, following the termination of SABC’s partnership with The Coca-Cola Company in 2022, is expected to revitalise the cola carbonates segment. Locally produced Coca-Cola products are anticipated to be more competitively priced than the imported variants sold over the past two years, enhancing their accessibility and appeal.
Non-Cola carbonates to benefit from fruity cocktail growth while tonics face continued decline
The anticipated recovery of carbonates following the inflationary period is expected to favour regular non-cola carbonates, particularly as demand for fruity cocktail carbonates gains momentum. Orange carbonates are projected to lead this growth, building on their robust performance in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Cameroon?
- To what extent are health considerations impacting consumption of Carbonates in Cameroon?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Cameroon?
- Which are the leading brands in Carbonates in Cameroon?
- What potential exists for multinational or domestic soft drinks companies to expand in Cameroon?
- How are products distributed in Carbonates in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Cameroon - Category analysis
KEY DATA FINDINGS
High price sensitivity restricts demand for premium carbonates such as fruity cocktails
Surging demand for orange carbonates while cola and energy drinks replace tonics as preferred mixers
Brewers adapt to health trends with new fruity cocktail carbonates to offset challenges
Rising costs and retailer-led price hikes likely to trigger official carbonate price increases
Coca-Cola bottling resumes locally as health and sustainability trends shape market dynamics
Non-Cola carbonates to benefit from fruity cocktail growth while tonics face continued decline
Soft Drinks in Cameroon - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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