PROSPECTS AND OPPORTUNITIES
Increased preference for larger bottles as a cost-saving measure
As price sensitivity among consumers has intensified, there has been a growing preference for purchasing larger bottles of carbonates to achieve greater cost efficiency. For instance, a 600ml PET bottle of Coca-Cola is priced at approximately CRC810, whereas a 2.
The potential for healthier options targeting parents and children
Carbonated beverages are often provided to children to satisfy their cravings or avoid tantrums, despite parental concerns about the high sugar content, artificial colourings, and caffeine levels typically associated with these drinks. There is significant potential for the development and promotion of "better-for-you" carbonates that cater to both children and their health-conscious parents.
Expanding the private label offering to meet price sensitivity
The growing emphasis on affordability has positioned private label carbonates as a viable option for price-sensitive consumers, particularly for large-volume purchases. While brand loyalty remains strong in the carbonate category, consumers are more willing to explore private label options when seeking cost-effective solutions for social gatherings or bulk buying.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Costa Rica?
- To what extent are health considerations impacting consumption of Carbonates in Costa Rica?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Costa Rica?
- Which are the leading brands in Carbonates in Costa Rica?
- What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
- How are products distributed in Carbonates in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Costa Rica - Category analysis
KEY DATA FINDINGS
The rising popularity of exotic flavours in modern retailers
The growing demand for no-sugar options, even amongst children
Bundling as a strategy to boost volume sales
Increased preference for larger bottles as a cost-saving measure
The potential for healthier options targeting parents and children
Expanding the private label offering to meet price sensitivity
Soft Drinks in Costa Rica - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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