COMPETITIVE LANDSCAPE
Coca-Cola FEMSA holds on to commanding lead
The competitive landscape remains highly consolidated, with Coca-Cola FEMSA accounting for nearly half of volume share, with Florida Bebidas and Ajecen del Sur being the only other two significant players. Coca-Cola FEMSA offers its flagship brand, Coca-Cola, and a wide portfolio of other soft drinks, including Fanta, Sprite, Fresca, and Canada Dry.
Florida Bebidas lies in second place
Florida Bebidas, part of Florida Ice and Farm Company, is in second place. It shows resilience, despite a slight overall volume decline.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Costa Rica?
- To what extent are health considerations impacting consumption of Carbonates in Costa Rica?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Costa Rica?
- Which are the leading brands in Carbonates in Costa Rica?
- What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
- How are products distributed in Carbonates in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Costa Rica - Category analysis
KEY DATA FINDINGS
Less tourists has negative impact
Volume decline driven by fall in tourist numbers
Reduced sugar carbonates gain most volume share
Muted outlook over forecast period
Marketing and sustainability key driver of volume sales
Health and wellness trends to drive growth for reduced sugar carbonates
Coca-Cola FEMSA holds on to commanding lead
Florida Bebidas lies in second place
Supermarkets continue to lead, while e-commerce gains most volume share
Foodservice remains a sizeable channel
Soft Drinks in Costa Rica - Industry Overview
Lower tourist numbers dampen volume sales
KEY DATA FINDINGS
Zero volume growth in 2025
Health and wellness claims enter the mainstream
Marketing strategies continue to evolve
Steady volume growth over forecast period
Two US companies continue to lead
Potential headwinds a concern
Florida Bebidas holds on to tight lead
Genomma Lab gains most volume share
Supermarkets lead distribution
E-commerce gains most value share, with warehouse clubs also performing strongly
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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