COMPETITIVE LANDSCAPE
Cola-Cola continues to lead sales
Coca-Cola HBC Lietuva UAB remains the leading player in carbonates in off-trade volume terms. Its performance is driven by a strong portfolio of brands, including Coca-Cola, Fanta, Sprite and Schweppes.
Lidl registers rapid growth
Lidl Lietuva UAB is the fastest-growing company in carbonates, driven by its strong private-label portfolio. The retailer also maintains a solid selection of major branded carbonates, with Coca-Cola frequently featured at competitive promotional prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Lithuania?
- To what extent are health considerations impacting consumption of Carbonates in Lithuania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Lithuania?
- Which are the leading brands in Carbonates in Lithuania?
- What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
- How are products distributed in Carbonates in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Lithuania - Category analysis
KEY DATA FINDINGS
Declining demand as consumers shift towards healthier and functional alternatives
Cold summer weather hinders sales
Shift towards reduced sugar options
Modest expected growth amid increased competition
Sugar tax will impact prices of regular carbonates
Innovations will have little long-term impact
Cola-Cola continues to lead sales
Lidl registers rapid growth
Supermarkets remains leading channel
E-commerce continues to expand
Soft Drinks in Lithuania - Industry Overview
Soft drinks under pressure from weather, price pressures and health trends
KEY DATA FINDINGS
Soft drinks volumes decline amid cold summer weather and creeping inflation
Shift towards low sugar options
Energy drinks drives growth
Modest growth despite ongoing challenges
Private label offerings could gain traction
Added-value drinks deliver above-average growth
Birštono Mineraliniai Vandenys and Coca-Cola remain key industry players
Private label fuels growth for Maxima while Red Bull benefits from expansion of energy drinks
Supermarkets remains leading channel
Convenience stores leads growth while e-commerce continues to expand
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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