PROSPECTS AND OPPORTUNITIES
Health and the economy likely to have a big influence on demand
Although sales of carbonates are projected to see a return to growth over the forecast period in off- and on-trade volume terms, the tax on sugary soft drinks will continue to impact prices until 2025 when the increase reaches its maximum. For products with a content of between 6-10g of sugar the rate will be increased to COP38 per 100ml, while for products with 10g of sugar and above it will be increased to COP65.
Functional carbonates expected to gain visibility
Functional carbonates are still underdeveloped in Colombia and companies are exploring the category's potential. There has been an increasing interest in products with a high protein content in the country, but most of the launches have seen in dairy products.
Private label unlikely to make significant inroads due to well-established brand loyalty
Despite the rapid growth of the discounters channel, which consumers have increasingly turned to due to inflationary pressures in recent years, it is not expected that private label will see significant gains in carbonates over the forecast period. Traditional brands from Postobón, Fomento Económico Mexicano, and Ajecolombia will likely continue to maintain strong positions in carbonates, benefitting from consumer loyalty due to their long-standing presence in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Colombia?
- To what extent are health considerations impacting consumption of Carbonates in Colombia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Colombia?
- Which are the leading brands in Carbonates in Colombia?
- What potential exists for multinational or domestic soft drinks companies to expand in Colombia?
- How are products distributed in Carbonates in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Colombia - Category analysis
KEY DATA FINDINGS
Health tax negatively impacts demand for carbonates
Non-cola carbonates competing with sparkling flavoured bottled water
Consumers changing their purchasing habits in response to economic pressures
Health and the economy likely to have a big influence on demand
Functional carbonates expected to gain visibility
Private label unlikely to make significant inroads due to well-established brand loyalty
Soft Drinks in Colombia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Colombia
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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