PROSPECTS AND OPPORTUNITIES
Reduced sugar carbonates likely to gain relevance
Although the offer of reduced sugar carbonates has increased significantly since tighter government regulations entered into force, consumption has not seen a notable shift from regular sweetened carbonates, with the latter still set to account for nearly 95% of overall off-trade volume sales in 2024. This shows that flavour is very important for consumers, but also that the perception of carbonates as a sweetened beverage is well accepted.
Product mix to remain the main strategy for manufacturers to sustain their revenues
Consumers’ needs are expected to continue evolving along with their lifestyles, and manufacturers are likely to adapt, tailoring their product portfolios to consumers’ various consumption occasions and shopping preferences. Delivery services are expected to drive the growth of multipacks over the forecast period, while individual formats are likely to be preferred for immediate consumption, and preferably cold.
On-trade sales set to observe sustained volume growth
On-trade volume sales of carbonates are finally expected to surpass the pre-pandemic (2019) level in 2024, and they are projected to see further growth over the forecast period. This trend is likely to be driven by the expansion of on-trade outlets, especially chained restaurants.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Mexico?
- To what extent are health considerations impacting consumption of Carbonates in Mexico?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Mexico?
- Which are the leading brands in Carbonates in Mexico?
- What potential exists for multinational or domestic soft drinks companies to expand in Mexico?
- How are products distributed in Carbonates in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Mexico - Category analysis
KEY DATA FINDINGS
Increase in single-serve presentations drives dynamic off-trade value growth
Sustainability, water efficiency, and green energy
Innovation driven by limited editions
Reduced sugar carbonates likely to gain relevance
Product mix to remain the main strategy for manufacturers to sustain their revenues
On-trade sales set to observe sustained volume growth
Soft Drinks in Mexico - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Mexico
Trends
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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