PROSPECTS AND OPPORTUNITIES
Local consumer base set to increasingly adopt healthier habits
Over the forecast period, growth drivers of the category are likely to be the increasing demand for perceived healthier carbonate options, as consumers become increasingly critical of what they are drinking. Combined with increasing awareness of the health risks associated with high sugar intake, local consumers are expected to shift to reduced sugar, or functional carbonates.
Expected sugar tax increase will force manufacturers and consumers to adapt
Despite delays to the implementation of amendments to the sugar tax, these changes are expected in the short to medium term. Once the updated levy is applied, manufacturers will have several factors to assess, as ways to mitigate any challenges derived from the policy change.
Brand consolidation of major players expected to continue into the forecast period
Although product innovation continued during the review period, large manufacturers are likely to further reduce their brand portfolios over the forecast period, to streamline production efficiency and prevent financial losses from poorly performing brands. In turn, this should allow players to focus on their key, high-performing brands, while at the same, provide opportunities for resources to be reallocated to product innovation that targets shifts in consumer preferences and demands.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in South Africa?
- To what extent are health considerations impacting consumption of Carbonates in South Africa?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in South Africa?
- Which are the leading brands in Carbonates in South Africa?
- What potential exists for multinational or domestic soft drinks companies to expand in South Africa?
- How are products distributed in Carbonates in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in South Africa - Category analysis
KEY DATA FINDINGS
Demand for larger pack sizes rise, as consumers strive for value
Coca-Cola retains leadership despite increasing competition
Varun Beverages acquires BevCo, to the benefit of PepsiCo
Local consumer base set to increasingly adopt healthier habits
Expected sugar tax increase will force manufacturers and consumers to adapt
Brand consolidation of major players expected to continue into the forecast period
Soft Drinks in South Africa - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in South Africa
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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