COMPETITIVE LANDSCAPE
Pepsi-Cola maintains leadership of overall carbonates in 2025
Pepsi-Cola International has held on to its leading position within retail carbonates for several years. The company benefits from its long-standing market presence, extensive retail distribution, strong brand equity, a diverse product range and competitive reduced-sugar offerings.
Vimto and Freez brands see robust rises
While Pepsi-Cola and Coca-Cola dominate the landscape between them, some of the fastest growth in 2025 is being seen in smaller players. Third-ranked Aujan Coca-Cola Beverages has made rapid gains with its Vimto brand, active across multiple carbonates subsegments and offering innovative flavours.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in United Arab Emirates?
- To what extent are health considerations impacting consumption of Carbonates in United Arab Emirates?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in United Arab Emirates?
- Which are the leading brands in Carbonates in United Arab Emirates?
- What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
- How are products distributed in Carbonates in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Carbonates grows steadily despite tax pressures and shifting consumer preferences
Steady growth seen in carbonates in 2025, despite 50% tax
Reduced sugar carbonates sees fastest growth
New flavours, premiumisation, reduced sugar offerings and indulgence trend will drive growth in carbonates
Technological advancements support sustainability goals
Regulatory environment and product reformulation
Pepsi-Cola maintains leadership of overall carbonates in 2025
Vimto and Freez brands see robust rises
Hypermarkets leads distribution in 2025
E-commerce expands most rapidly among retail channels
Soft Drinks in the United Arab Emirates - Industry Overview
Momentum driven by health trends, regulation and evolving retail dynamics
KEY DATA FINDINGS
Volume sales rise as progress is shaped by health and indulgence trends
Marketing messages push health claims
Sustainability gains ground in packaging innovation
Sugar tax and labelling system will impact development for soft drinks
Regulations to tighten around packaging and waste
Tech advancements set to support growth
Red Bull leads overall soft drinks
Local player Alokozay sees fastest growth
Hypermarkets leads while e-commerce rises fastest
Small local grocers remain key, as off-trade volumes rise faster than on-trade
Fountain sales in the United Arab Emirates
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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