PROSPECTS AND OPPORTUNITIES
Resumption of stronger growth for international brands likely over forecast period
While being impacted by a boycott of global brands by some local consumers in late 2023 and yearly 2024, the outlook for carbonates is positive, with no major negative impacts predicted going forward. The shift towards local brands and other categories has been mainly temporary in the United Arab Emirates, and most consumers appear to have resumed the purchase of their favourite carbonates.
Carbonates will face further fragmentation
Over the forecast period, the competitive landscape of carbonates is expected to become increasingly fragmented as the category welcomes new brands and products. New launches will add to the organic growth of existing, well-established brands, rather than cannibalise their share.
Reduced sugar likely to remain a niche, but will demonstrate healthy growth
Mainly consumed for flavour and indulgence, carbonates with reduced or no sugar content are not as popular as regular options, because the flavour can sometimes differ substantially and does not always satisfy consumers. This is the reason why reduced sugar carbonates will remain a niche in the local market, and will not replace regular options over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in United Arab Emirates?
- To what extent are health considerations impacting consumption of Carbonates in United Arab Emirates?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in United Arab Emirates?
- Which are the leading brands in Carbonates in United Arab Emirates?
- What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
- How are products distributed in Carbonates in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Carbonates demonstrates rapid growth despite challenges
Move away from global brands supports growth of small local players
Shrinkflation drives price growth for carbonates
Resumption of stronger growth for international brands likely over forecast period
Carbonates will face further fragmentation
Reduced sugar likely to remain a niche, but will demonstrate healthy growth
Soft Drinks in the United Arab Emirates - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the United Arab Emirates
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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