PROSPECTS AND OPPORTUNITIES
Carbonates sees both opportunities and challenges ahead
Carbonates in Ireland is seeing both opportunities and challenges ahead. The biggest challenge comes from the category’s unhealthy image, although carbonates will continue to offer a key indulgence aspect to thirsty consumers.
Deposit Return Scheme and potential impacts
The Deposit Return Scheme (DRS) in Ireland, launched in February 2024, has quickly gained traction since its launch, with a significant increase in the number of containers returned. This initiative encourages better recycling practices by educating consumers on the importance of properly disposing of PET plastic and aluminium drinks containers and, by returning containers through designated points, the quality of recyclables is enhanced compared to mixed recycling methods.
Carbonates players need to compete with energy drinks and sports drinks
There is a noticeable shift among consumers from traditional carbonated drinks towards sports/energy drinks, both of which are experiencing healthy growth in both volume and value sales. This trend is driven by product innovations that emphasise functional and health-related benefits, such as the provision of energy, rehydration after exercise, etc, which ties such products in with overall health and wellness trends – despite energy drinks, in particular, often containing high levels of sugar.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Ireland?
- To what extent are health considerations impacting consumption of Carbonates in Ireland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Ireland?
- Which are the leading brands in Carbonates in Ireland?
- What potential exists for multinational or domestic soft drinks companies to expand in Ireland?
- How are products distributed in Carbonates in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Ireland - Category analysis
KEY DATA FINDINGS
Health trends dampen the growth of carbonates
Sustainability remains a key focus
Leading cola carbonates brands focus on low-sugar innovations and marketing strategies
Carbonates sees both opportunities and challenges ahead
Deposit Return Scheme and potential impacts
Carbonates players need to compete with energy drinks and sports drinks
Soft Drinks in Ireland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Ireland
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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