COMPETITIVE LANDSCAPE
Coca-Cola HBC Slovakia remains category leader amid intensifying price competition
Coca-Cola HBC Slovakia maintained leadership in carbonates in 2025, despite a challenging competitive environment characterised by extensive price discounting and margin pressures. The sugar tax prompted frequent promotions across all major players, leading to sustained price wars throughout the year.
Private label emerges as the most dynamic competitor in 2025
Private label carbonates recorded the strongest gains in market share as many households actively traded down in response to rising price levels. Retailer brands benefitted from competitive pricing, broader shelf presence in the fastest-growing channels (supermarkets and discounters), and stronger marketing support through loyalty programmes, in-store displays and digital promotions.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Slovakia?
- To what extent are health considerations impacting consumption of Carbonates in Slovakia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Slovakia?
- Which are the leading brands in Carbonates in Slovakia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovakia?
- How are products distributed in Carbonates in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Slovakia - Category analysis
KEY DATA FINDINGS
Carbonates experience severe pressure as taxation, price inflation and weak seasonal demand converge
Retail volume sales of carbonates decreased in 2025
Reduced sugar cola carbonates performed best, though still declining overall
Retail volume sales of carbonates are expected to rise over the forecast period overall
Digital innovation and reformulation to influence product development and positioning
Legislative tightening to intensify category pressure and shape corporate strategy
Coca-Cola HBC Slovakia remains category leader amid intensifying price competition
Private label emerges as the most dynamic competitor in 2025
Supermarkets remain the leading distribution channel for carbonates
Discounters become the most dynamic channel as consumers trade down
Soft Drinks in Slovakia - Industry Overview
Soft drinks struggle under taxation pressure and subdued consumer sentiment
KEY DATA FINDINGS
Health-driven reformulation gains visibility but is constrained by uniform taxation
Rising competition from non-alcoholic beer limits soft drinks recovery
Energy drinks remain resilient despite economic pressure and rising competition
Soft drinks to face constrained volume recovery amid intensifying cross-category competition
Premiumisation to accelerate as consumers seek healthier and cleaner formulations
Heightened legislative pressure to reshape category dynamics and pricing strategies
Coca-Cola HBC Slovakia maintains leadership but diversifies focus amid category stagnation
Mineralne Vody advances rapidly as bottled water outperforms taxed categories
Supermarkets strengthen their role as consumers prioritise convenience and promotions
Discounters emerge as the strongest offline growth driver while e-commerce accelerates
Foodservice vs retail split
Fountain sales in Slovakia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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