COMPETITIVE LANDSCAPE
Coca-Cola Argentina retains convincing leadership of carbonates
In 2025, Coca-Cola Argentina firmly held its leading position within carbonates, commanding a 49% off-trade volume share. This strength is largely attributed to the company's substantial financial resources and its well-executed strategic campaigns, particularly during a period of economic uncertainty.
Refres Now’s acquisition of Prodea should be warning sign for global players
Refres Now, a significant B-brand player in carbonates with a local base, has embarked on an ambitious expansion strategy. In 2024, the company invested USD84 million to enhance its logistics and production network, while also introducing a range of reduced sugar options.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Argentina?
- To what extent are health considerations impacting consumption of Carbonates in Argentina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Argentina?
- Which are the leading brands in Carbonates in Argentina?
- What potential exists for multinational or domestic soft drinks companies to expand in Argentina?
- How are products distributed in Carbonates in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Argentina - Category analysis
KEY DATA FINDINGS
Inflation-driven growth, affordability, and channel transformation
Carbonates sales partially rebound amidst ongoing price pressures
Affordability remains primary concern, but tonic water continues to benefit from mixology trend
Despite positive outlook for carbonates challenges will remain
Tonic water/mixers/other bitters will continue to outperform overall carbonates
B-brands consolidation will increase competitive dynamics with global players
Coca-Cola Argentina retains convincing leadership of carbonates
Refres Now’s acquisition of Prodea should be warning sign for global players
Leading channel small local grocers is gradually losing share in retail landscape
Further gains for e-commerce due to convenience of home delivery
Soft Drinks in Argentina - Industry Overview
Navigating economic recovery, health trends, and evolving retail dynamics
KEY DATA FINDINGS
Partial rebound for soft drinks amidst ongoing challenges
2025 characterised by price-sensitivity and rising health trends
Positive outlook as improving local economy drives consumers’ purchasing decisions
Healthier lifestyles to influence new product development
Climate change to remain an influential factor in availability of ingredients
Coca-Cola Argentina SA retains convincing leadership of soft drinks
Local player pursues aggressive expansion plan
Small local grocers loses ground despite benefiting from close proximity to neighbourhoods
E-commerce continues to make gains with convenience of home delivery
Foodservice vs retail split
Fountain sales in Argentina
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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