PROSPECTS AND OPPORTUNITIES
Innovations focus on healthier formulas to drive growth in carbonates
Following the decline in retail volume sales across all carbonate flavour segments in 2024, a rebound is expected in the forecast period, driven by a recovery in real wages, a decrease in unemployment, and a reduction in inflation rates. However, inflation is still expected to remain high.
The gin and tonic boom leads tonic water to be a key performer
The rising interest in gin and tonic in Argentina led to a notable surge in demand for tonic water, mixers, and other bitters carbonates. This shift is expected to accelerate across the forecast period.
Lower cost and private label players increase share due to economic instability
Lower-tier players in carbonates will perform well over the forecast period as the ongoing economic challenges, including lower disposable income for consumers, drive demand for more affordable options. Price-sensitive consumers will increasingly turn to budget-friendly alternatives, benefiting local and regional brands offering cost-effective solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Argentina?
- To what extent are health considerations impacting consumption of Carbonates in Argentina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Argentina?
- Which are the leading brands in Carbonates in Argentina?
- What potential exists for multinational or domestic soft drinks companies to expand in Argentina?
- How are products distributed in Carbonates in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Argentina - Category analysis
KEY DATA FINDINGS
The economic crisis led consumption of carbonates to decline in 2024
Coca-Cola invests heavily in advertising and promotions to continue driving sales
Players launch new product developments to drive growth in a challenging landscape
Innovations focus on healthier formulas to drive growth in carbonates
The gin and tonic boom leads tonic water to be a key performer
Lower cost and private label players increase share due to economic instability
Soft Drinks in Argentina - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Argentina
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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