PROSPECTS AND OPPORTUNITIES
Carbonates to continue to recover as economic pressures ease
The recovery of consumption following the high inflationary stress on demand in 2022-2023 is expected to continue as inflation stabilises. The anticipated stabilisation of the economy is likely to constrain price rises, restore some consumer confidence and generate modest, but stable off-trade volume growth and healthy on-trade volume increases.
Innovation to stimulate interest in a saturated category
In a highly competitive and saturated category, innovations and staying ahead of changing consumer demands are expected to be crucial success factors. Companies that prioritise staying up-to-date and meeting evolving customer needs are set to be more competitive, even amidst challenging purchasing power conditions.
“Easy-mixes” culture to push tonic water/mixers/other bitters but RTD alternatives present a threat
The development of higher-end alcoholic drinks, like gin and whiskies, catering to the “easy-mixes” culture creates demand for carbonates used in popular cocktails. This supports the good performance of tonic water/mixers/other bitters, which is projected to see further off- and on-trade volume growth over the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Hungary?
- To what extent are health considerations impacting consumption of Carbonates in Hungary?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Hungary?
- Which are the leading brands in Carbonates in Hungary?
- What potential exists for multinational or domestic soft drinks companies to expand in Hungary?
- How are products distributed in Carbonates in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Hungary - Category analysis
KEY DATA FINDINGS
The demand for carbonates rebounds in 2024 but constraints remain
New launches and the popularity of gin and tonic cocktails boost tonic water
The leading players continue to invest in the category
Carbonates to continue to recover as economic pressures ease
Innovation to stimulate interest in a saturated category
“Easy-mixes” culture to push tonic water/mixers/other bitters but RTD alternatives present a threat
Soft Drinks in Hungary - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Hungary
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!