COMPETITIVE LANDSCAPE
Coca-Cola offers strong reduced sugar portfolio
With a wide portfolio and a presence across all carbonates categories, Coca-Cola Hellenic Bottling Co SA is the leading player in carbonates. Coca-Cola Zero Sugar is the company’s best-selling brand.
Smaller players performing well
Domestic company, EPSA SA, is starting to regain lost share and is expected to be the best performing company in growth terms in 2025, though it still has only a low share in carbonates. Olympic Brewery with Tuborg is also amongst the top performers, with the company witnessing an increase not only in other non-cola carbonates driven by the launch of new flavours in 2024, but also within tonic water/mixers/other bitters.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Greece?
- To what extent are health considerations impacting consumption of Carbonates in Greece?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Greece?
- Which are the leading brands in Carbonates in Greece?
- What potential exists for multinational or domestic soft drinks companies to expand in Greece?
- How are products distributed in Carbonates in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Greece - Category analysis
KEY DATA FINDINGS
Price increases and health consciousness affecting category development
Price rises hit carbonates
Reduced sugar products seeing significant growth
Carbonates faces growing competition from healthier alternatives
Retailers introduce quick delivery
Health and wellness trend continues to play key role
Coca-Cola offers strong reduced sugar portfolio
Smaller players performing well
Supermarkets leads distribution of carbonates
Convenience stores and discounters seeing share increases
Soft Drinks in Greece - Industry Overview
Health and affordability shaping consumption
KEY DATA FINDINGS
Off-trade absorbing sales as consumers migrate away from on-trade spending
Affordability and health shaping demand
Continued pressure on consumer spending power
Health and wellness a major influence
Positive outlook for tourism
Coca-Cola Hellenic Bottling Co leads soft drinks overall
Smaller players making gains in bottled water
Supermarkets remains the leading distribution channel
Convenience stores becomes second largest channel, while e-commerce grows
Foodservice vs retail split
Fountain sales in Greece
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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