PROSPECTS AND OPPORTUNITIES
Cola carbonates to remain under pressure in upcoming period
Although cola carbonates is the most established and largest category within carbonates in Greece, the category is set to witness further challenges in the years ahead. In the case of on-trade consumption, cola carbonates remain largely dependent on footfall in foodservice rather than café/bars.
Reduced sugar carbonates to increase penetration in carbonates
While the healthy living trend is set to take its toll on carbonates, growth is set to derive from reduced sugar (including zero sugar) options, with sugary SKUs anticipated to post further volume sales decline. This trend will be most evident in cola, where reduced sugar products are better established and widely available.
Flavours to remain under the spotlight in mixers
Companies will continue to focus on developing mixers in the years ahead, as they offer solid growth opportunities. The penetration of mixers remains low in Greece, thus providing scope to develop this category.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Greece?
- To what extent are health considerations impacting consumption of Carbonates in Greece?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Greece?
- Which are the leading brands in Carbonates in Greece?
- What potential exists for multinational or domestic soft drinks companies to expand in Greece?
- How are products distributed in Carbonates in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Greece - Category analysis
KEY DATA FINDINGS
Pink grapefruit leads the flavour trend in mixers
Cola carbonates post further decline in volume sales
Domestic brand Vikos gains share as Pepsi Max rebrands as Pepsi Zero Sugar
Cola carbonates to remain under pressure in upcoming period
Reduced sugar carbonates to increase penetration in carbonates
Flavours to remain under the spotlight in mixers
Soft Drinks in Greece - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Greece
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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