PROSPECTS AND OPPORTUNITIES
Continued growth of zero calorie and zero sugar carbonates
In the forecast period, although the off-trade volume growth rates of carbonates in South Korea are expected to be lower than in 2024, solid growth is expected to be maintained. The demand for zero calorie and zero sugar beverages is expected to remain strong throughout the forecast period, driven by ongoing consumer concerns about sugar intake and its associated health risks.
Strengthening presence on e-commerce platforms will be key
As the shift towards retail e-commerce becomes more pronounced in South Korea, particularly in soft drinks, companies will have to prioritise their online presence to remain competitive. The trend of purchasing beverages such as soy milk, juice, and carbonates in bulk online is growing, driven by the convenience and cost savings associated with online shopping.
Expanding consumer preference for convenient and functional products
As consumer preferences continue to evolve, there is growing demand for soft drinks that offer both convenience and functional benefits. South Korean consumers are increasingly seeking products that not only taste good, but also provide additional health benefits, such as enhanced hydration, an energy boost, or nutritional support.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in South Korea?
- To what extent are health considerations impacting consumption of Carbonates in South Korea?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in South Korea?
- Which are the leading brands in Carbonates in South Korea?
- What potential exists for multinational or domestic soft drinks companies to expand in South Korea?
- How are products distributed in Carbonates in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in South Korea - Category analysis
KEY DATA FINDINGS
Proliferation of reduced sugar carbonates and their rising popularity
The booming popularity of tonic water
The rise of brand variants and online-only products
Continued growth of zero calorie and zero sugar carbonates
Strengthening presence on e-commerce platforms will be key
Expanding consumer preference for convenient and functional products
Soft Drinks in South Korea - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in South Korea
Trends
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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