PROSPECTS AND OPPORTUNITIES
Carbonates faces fierce competition from other soft drinks categories
In the future, carbonates is likely to face increasing competition from other non-alcoholic drinks categories in China. For instance, in recent years, many sparkling bottled water brands have introduced new flavours to diversify their offerings.
Cross-category collaborations between carbonates and alcoholic drinks have emerged as a significant growth opportunity in China
Cross-category collaborations between carbonates and alcoholic drinks have emerged as a significant growth opportunity for players in China, especially in 2023 and 2024. These partnerships allow brands to innovate by blending the refreshing qualities of carbonates with the appeal of alcoholic flavours, creating unique products that attract a broader consumer base.
Although the off-trade accounts for the majority of sales in carbonates, on-trade growth is expected to accelerate in the future
Off-trade sales of carbonates are expected to see only low growth in volume and current value terms in China in the forecast period, primarily due to changing consumer preferences. In retail, consumers are increasingly drawn to a variety of beverages, especially RTD tea and bottled water, which highlight their health benefits through product design and ingredient lists.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in China?
- To what extent are health considerations impacting consumption of Carbonates in China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in China?
- Which are the leading brands in Carbonates in China?
- What potential exists for multinational or domestic soft drinks companies to expand in China?
- How are products distributed in Carbonates in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in China - Category analysis
KEY DATA FINDINGS
Off-trade volume growth of carbonates slows significantly, but average unit prices rise
Growth continues for reduced sugar carbonates, yet the rate of increase notably slows
The introduction of new flavours in carbonates has become increasingly frequent
Carbonates faces fierce competition from other soft drinks categories
Cross-category collaborations between carbonates and alcoholic drinks have emerged as a significant growth opportunity in China
Although the off-trade accounts for the majority of sales in carbonates, on-trade growth is expected to accelerate in the future
Soft Drinks in China - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in China
Trends
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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