COMPETITIVE LANDSCAPE
Coca-Cola Beverages Suisse maintains its leading position
Coca-Cola Beverages Suisse continued to lead carbonates by retail volume share in 2025, despite product shortages caused by challenging trade agreements with retailers. Overall, the company faced a decrease in sales and volume share, with higher prices striking a discord with consumers.
Fever-Tree captures stronger consumer interest
Paul Ullrich AG recorded the fastest growth due to the increasing popularity and variety of its Fever-Tree beverages, which are popular throughout the on-trade, as well as the store-based retailers and e-commerce. Fever-Tree is widely accessible in Switzerland with a high level of visibility and growing consumer appeal due to its premium positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Switzerland?
- To what extent are health considerations impacting consumption of Carbonates in Switzerland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Switzerland?
- Which are the leading brands in Carbonates in Switzerland?
- What potential exists for multinational or domestic soft drinks companies to expand in Switzerland?
- How are products distributed in Carbonates in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Switzerland - Category analysis
KEY DATA FINDINGS
Maturity is primary challenge for carbonates
Falling demand for traditional carbonates
Importance of taste stimulates sales momentum in regular carbonates
Health and wellness trends gain traction
Flavours and sustainability to play key role in product development
Importance of health and wellness will bring functional benefits to the fore
Coca-Cola Beverages Suisse maintains its leading position
Fever-Tree captures stronger consumer interest
Supermarkets remain the preferred channel
Convenience factor drives online and vending sales
Soft Drinks in Switzerland - Industry Overview
Solid performance for soft drinks
KEY DATA FINDINGS
Functional products in demand as health-focus continues to shape demand
Economic conditions weigh on category performance
Sustainability drives consumers towards local products
Slower volume growth is anticipated
Strong preference for local and Swiss-made products
Stability in channel and outlet preferences
Grocery retailers lead with extensive private label range
Intelligentfood Schweiz AG enjoys strong growth
Supermarket channel holds majority of retail value share
Vending and retail e-commerce makes strides
Foodservice struggles in comparison to the retail trade
Fountain sales in Switzerland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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