PROSPECTS AND OPPORTUNITIES
Somewhat gloomy outlook for carbonates
Off-trade volume sales of carbonates are forecast to decline moderately in the years ahead. Evolving health trends limit the future growth potential as local consumers increasingly opt for healthier alternatives with low or no sugar content.
Supermarkets is set to remain the leading distribution channel
Due to the high level of penetration and predominance of supermarkets, they are expected to remain the leading retailers for sales of carbonates, accounting for more than a third of volume sales over the forecast period. With a growing selection of products and private label lines, discounters are likely to gain shares, albeit at a low level, mainly at the expense of hypermarkets.
Migros’s private label carbonates will continue to resonate with local consumers
The high level of popularity and accessibility of Migros further supports the retailer's growing significance in sales of private label carbonates. Migros is expected to continue enhancing its carbonates portfolio to include the most popular variants in Switzerland, thereby increasing its potential customer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Switzerland?
- To what extent are health considerations impacting consumption of Carbonates in Switzerland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Switzerland?
- Which are the leading brands in Carbonates in Switzerland?
- What potential exists for multinational or domestic soft drinks companies to expand in Switzerland?
- How are products distributed in Carbonates in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Switzerland - Category analysis
KEY DATA FINDINGS
Modest growth in 2024 despite new product development
Carbonates’ performance supported by regional and organic focus
Coca-Cola retains the lead thanks to broad portfolio, high levels of penetration and long-standing recognition
Somewhat gloomy outlook for carbonates
Supermarkets is set to remain the leading distribution channel
Migros’s private label carbonates will continue to resonate with local consumers
Soft Drinks in Switzerland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Switzerland
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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