COMPETITIVE LANDSCAPE
Boycotts reshape competitive landscape for carbonates in Egypt
In 2025, the competitive landscape for carbonates in Egypt was heavily influenced by the boycott of international brands like Pepsi and Coca-Cola, pushing consumers toward local alternatives. While many domestic brands like Big, Spiro Spathis, and others gained short-term visibility, V7 stood out as a key beneficiary, translating the boycott into sustained growth and even export momentum.
V7 Benefits LLC is most dynamic player
V7 Benefits LLC witnessed dynamic growth over 2025 with the company moving into third position within carbonates in terms of off-trade volume share. The company was among the biggest beneficiaries of the boycott movement, with the V7 brand witnessing significant growth over the review period, competing alongside Pepsi and Coca-Cola.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Egypt?
- To what extent are health considerations impacting consumption of Carbonates in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Egypt?
- Which are the leading brands in Carbonates in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in Carbonates in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Egypt - Category analysis
KEY DATA FINDINGS
Local brands bring dynamism to carbonates
Demand for carbonates rises as consumption expands
Cola carbonates is boosted by healthier lines
Bright outlook for carbonates
Flavoured cola is expected to gain further popularity
Low sugar and diet options to gain traction
Boycotts reshape competitive landscape for carbonates in Egypt
V7 Benefits LLC is most dynamic player
Distribution of carbonates develops in modern channel
Delivery apps support retail e-commerce sales
Soft Drinks in Egypt - Industry Overview
Soft drinks posts a healthy performance
KEY DATA FINDINGS
Soft drinks consumption rises at considerable pace
Health and wellness nurtures the premiumisation trend
Egypt’s increasing population to drive volume growth
Health-led developments will evolve to entice consumers
Innovation in flavour combinations and packaging
PepsiCo Inc maintains leading position
New player V7 Benefits LLC achieves strong position
Small local grocers and forecourt retailers are key channels
Retail e-commerce is a key channel
Foodservice vs retail split
Fountain sales in Egypt
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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