PROSPECTS AND OPPORTUNITIES
Strong growth as innovations focus on low sugar and healthier formulas
Over the forecast period, carbonates in Egypt is expected to maintain steady growth, driven by the continued demand for these beverages. Carbonates are deeply embedded in Egyptian culture, with their consumption widespread across all consumer segments.
Local brands continue to make their mark on the carbonates landscape
While local brands experienced a surge in the carbonated drinks market in 2024, this trend is expected to continue across the forecast period. In line with consumer preferences, more local brands will be emerging, with a focus on flavour innovation, offering a wide range of tastes that cater to diverse palates.
Health and wellness shapes new product development and aids higher price points
Over the forecast period, partnerships with retailers and the foodservice industry are set to shift, with local brands forming stronger alliances with businesses that were once dominated by global giants like PepsiCo and Coca-Cola. This change comes as local brands have expanded their product offerings, with over 50 new SKUs introduced in the carbonated category over 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Egypt?
- To what extent are health considerations impacting consumption of Carbonates in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Egypt?
- Which are the leading brands in Carbonates in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in Carbonates in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Egypt - Category analysis
KEY DATA FINDINGS
Carbonates records positive growth, despite rising prices in 2024
A movement towards local brands leads eight domestic players to enter
New local players offer health and wellness focused brands
Strong growth as innovations focus on low sugar and healthier formulas
Local brands continue to make their mark on the carbonates landscape
Health and wellness shapes new product development and aids higher price points
Soft Drinks in Egypt - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Egypt
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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