COMPETITIVE LANDSCAPE
Coca-Cola Nigeria is the leading company in 2025 in carbonates
Coca-Cola Nigeria maintained its leadership in 2025, supported by its long-established heritage, extensive distribution network, and strong brand recognition across its flagship carbonates portfolio, including Coca-Cola, Fanta, and Sprite. The company’s multidimensional brand-building strategy – encompassing television, digital activation, sponsorships, experiential campaigns, and seasonal initiatives – continues to reinforce high levels of consumer loyalty, particularly among middle- and upper-income households.
Mamuda Beverages Nigeria Ltd was the most dynamic company overall in 2025
Mamuda Beverages Nigeria Ltd registered the most dynamic performance in 2025, driven by the rapid expansion of its Pop brand and its strategically engineered focus on affordability, accessibility, and regional penetration. As a relatively new entrant launched in 2021, Mamuda has grown remarkably quickly by positioning itself as the go-to alternative for consumers priced out of premium carbonates.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Nigeria?
- To what extent are health considerations impacting consumption of Carbonates in Nigeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Nigeria?
- Which are the leading brands in Carbonates in Nigeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
- How are products distributed in Carbonates in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Nigeria - Category analysis
KEY DATA FINDINGS
Affordability, competition, and energy-seeking behaviours underpin strong category momentum in 2025
Retail volume sales of carbonates increased in 2025
Cola carbonates is the most dynamic category in 2025
Retail volume sales of carbonates are expected to rise over the forecast period
New packaging formats, flavour development, and digitalised distribution will shape innovation
Sugar taxation and growing health awareness may reshape category dynamics
Coca-Cola Nigeria is the leading company in 2025 in carbonates
Mamuda Beverages Nigeria Ltd was the most dynamic company overall in 2025
Small local grocers were the leading distribution channel in carbonates in 2025
Supermarkets were the most dynamic distribution channel in 2025
Soft Drinks in Nigeria - Industry Overview
Soft drinks stabilise as inflation moderates but affordability continues to define consumer behaviour
KEY DATA FINDINGS
Affordability pressures reshape consumption but functional needs continue to influence category preference
Manufacturers prioritise pack-size optimisation and distribution reach over high-risk innovation
Distribution-led competition intensifies as companies target underserved markets
Retail volume sales of soft drinks are set to rise over the forecast period
Improving macroeconomic stability will stimulate innovation and expand category breadth
Digitalisation will transform distribution efficiency and deepen reach into fragmented retail
Coca-Cola Nigeria remains the leading company in 2025 due to strong brand equity and widespread distribution
Regional value brands drive dynamism through aggressive pricing and expanded market reach
Small local grocers remain the leading distribution channel for soft drinks in 2025
Supermarkets emerge as the most dynamic channel despite economic constraints
FOODSERVICE VS RETAIL SPLIT
Fountain sales in Nigeria
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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