PROSPECTS AND OPPORTUNITIES
Reduced sugar carbonates to shape manufacturer and consumer responses
Overall, reduced sugar carbonates can be expected to continue to post positive, if slowing, off-trade volume and value (constant 2024 prices) growth over the forecast period. In the on-trade channel, volume and value growth is projected to be stronger and more robust through the forecast period.
Investments in taste, packaging and promotions to spur interest
The shift towards reduced sugar carbonates reflects increased consumer awareness of the possible health implications of a high sugar intake. This awareness encourages manufacturers to invest in new formulations that emulate the taste of regular carbonates but with lower sugar content.
Cocktail trend to push the demand tonic water and mixers
Tonic water/mixers/other bitters is expected to witness positive off- and on-trade volume and value growth in the forecast period. The increasing availability of such products is driving awareness.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Bulgaria?
- To what extent are health considerations impacting consumption of Carbonates in Bulgaria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Bulgaria?
- Which are the leading brands in Carbonates in Bulgaria?
- What potential exists for multinational or domestic soft drinks companies to expand in Bulgaria?
- How are products distributed in Carbonates in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Bulgaria - Category analysis
KEY DATA FINDINGS
A still difficult economic situation continues to dampen demand
Reduced sugar positioning remains the key growth driver
Lemonade/lime benefits from new launches with natural ingredients in 2024
Reduced sugar carbonates to shape manufacturer and consumer responses
Investments in taste, packaging and promotions to spur interest
Cocktail trend to push the demand tonic water and mixers
Soft Drinks in Bulgaria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Bulgaria
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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