COMPETITIVE LANDSCAPE
Coca-Cola remains number one company in carbonates
Coca-Cola held on to its top spot among companies in carbonates in 2025. Its strong marketing support in combination with promo activities and frequent discounts helps maintain the player’s established image and sustain sales.
Best Fruit rises through Florina
Best Fruit posted the fastest growth in overall carbonates in 2025, mainly thanks to its Florina brand. The company capitalises on demand for affordable fruit flavoured carbonates and its health-focused image.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Bulgaria?
- To what extent are health considerations impacting consumption of Carbonates in Bulgaria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Bulgaria?
- Which are the leading brands in Carbonates in Bulgaria?
- What potential exists for multinational or domestic soft drinks companies to expand in Bulgaria?
- How are products distributed in Carbonates in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Bulgaria - Category analysis
KEY DATA FINDINGS
Health priorities and regulation weigh on carbonates
Carbonates struggles as health awareness rises
Reduced carbonates outpaces overall category
Further falls forecast for carbonates
Health and sustainability concerns to inform innovation
Anticipated sugar tax could reshape demand
Coca-Cola remains number one company in carbonates
Best Fruit rises through Florina
Small local grocers leads though channel is gradually weakening
E-commerce and discounters attract value-seeking consumers
Soft Drinks in Bulgaria - Industry Overview
Hot weather, cost pressures and regulation reshape soft drinks demand
KEY DATA FINDINGS
Hot summer supports volume sales in soft drinks
Energy drinks drives overall growth despite consumer cost consciousness
Functional trend accelerates
Sugar tax may curb volume growth for some soft drinks
Warm weather and tourism will ensure future growth
Demand for better quality to push premiumisation
Coca-Cola maintains lead of overall soft drinks in 2025
Amata rises fastest among companies
Small local grocers leads distribution, while discounters posts fastest growth
Foodservice suffers as government ends post-pandemic support
Fountain sales in Bulgaria
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!