PROSPECTS AND OPPORTUNITIES
Weak outlook for carbonates as sales are set to decline
Carbonates will face further financial challenges in the forecast period as volume and constant value sales are set to decline. Health and wellness trends and growing competition from other products, such as RTD tea, bottled water, and sports drinks, is set to limit the future potential in carbonates.
Health trend will drive development of reduced/no sugar formats
In line with health trends, there will be a growing focus on product launches offering reduced/no sugar carbonates, with this category expected to perform slightly better than regular carbonates. More natural/organic products and ingredients and those with added benefits are anticipated.
Grocery retailers to lead in distribution of carbonates
With Austrians being rather traditional in their shopping habits, grocery retailers will continue to account for the bulk of carbonates sales with a strong dominance of supermarkets. These grocery retailers remain unrivalled in terms of selection and often also pricing, frequently offering promotions and sales, as well as keeping up with new product launches and special editions.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Austria?
- To what extent are health considerations impacting consumption of Carbonates in Austria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Austria?
- Which are the leading brands in Carbonates in Austria?
- What potential exists for multinational or domestic soft drinks companies to expand in Austria?
- How are products distributed in Carbonates in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Austria - Category analysis
KEY DATA FINDINGS
Retail volume sales dip as consumers seek healthier options
Brand loyalty solidifies Coca-Cola Austria’s considerable lead
Seasonal and limited editions stimulate consumer interest
Weak outlook for carbonates as sales are set to decline
Health trend will drive development of reduced/no sugar formats
Grocery retailers to lead in distribution of carbonates
Soft Drinks in Austria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Austria
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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