COMPETITIVE LANDSCAPE
Coca-Cola maintains its dominant position in 2025
Coca-Cola Enterprises Sverige AB remained the dominant player in carbonates in 2025, in off-trade volume terms. The company dominates practically all of the carbonates categories with its Coca-Cola, Sprite and Fanta brands, which are offered in both regular and sugar-free versions.
Private label gains share thanks to increasing price sensitivity
Lidl Sverige KB was the most dynamic company in Sweden’s carbonates market in 2025 due to the success of its Freeway private label offering, which offers a wide variety of carbonates at lower prices than its branded competitors. Against a backdrop of rising living costs, many consumers have been pushed to turn to more affordable soft drinks options, the private label lines of leading retailers such as ICA, Axfood, and Coop also seeing strong growth in off-trade volume terms in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Sweden?
- To what extent are health considerations impacting consumption of Carbonates in Sweden?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Sweden?
- Which are the leading brands in Carbonates in Sweden?
- What potential exists for multinational or domestic soft drinks companies to expand in Sweden?
- How are products distributed in Carbonates in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Sweden - Category analysis
KEY DATA FINDINGS
Players responding to growing demand for reduced sugar carbonates
A positive year for carbonates as consumers embrace zero sugar variants
Coca-Cola launches Tutti Frutti Fanta as consumers embrace novel and sugar free options
Reduced sugar carbonates set to remain the key growth driver
Deposit on cans and bottles rises
Players likely to focus on promoting a healthier image
Coca-Cola maintains its dominant position in 2025
Private label gains share thanks to increasing price sensitivity
Supermarkets remain on top despite increasing competition
E-commerce making inroads but from a small base
Soft Drinks in Sweden - Industry Overview
Soft drinks sees a more favourable performance in 2025
KEY DATA FINDINGS
Functional soft drinks prove popular in 2025
Reducing sugar intake a pressing concern for Swedes
Products with a clear health and wellness positioning find favour
Consumer preferences evolving with juice losing favour while demand for energy drinks rises
New flavours present opportunities for differentiation
Digital marketing and social media could be key to growth
Coca-Cola continues to invest heavily in new product development and marketing
Löfbergs riding the wave of success in RTD coffee
Supermarkets lead retail sales as on-trade sales continue to recover
Discounters winning over price-sensitive shoppers
Fountain sales in Sweden
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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