PROSPECTS AND OPPORTUNITIES
Solid off-trade volume growth, with local brands set to gain share
Off-trade volume sales of carbonates are predicted to record further stable growth over the forecast period as cost-of-living pressures ease, while on-trade consumption will marginally improve with more frequent dining out, although volume sales through this channel are set to remain below pre-pandemic levels by 2029. Health and wellness trends will continue to drive innovation, particularly as adult consumers seek refined beverages with layered flavours, premium ingredients, and a more sophisticated experience.
Competition intensifies with better-for-you drinks
With health and wellness increasingly central to consumers’ priorities, carbonates is encountering heightened competition from other soft drinks that align more closely with evolving lifestyle demands. Functional beverages, such as sports drinks, energy drinks, and functional bottled water, have carved out strong positions in the local market by marketing themselves as healthier, everyday choices.
Eco-conscious initiatives essential for long-term success
Carbonates in Australia is set for transformative growth, driven by rising consumer demand for sustainable products and brands’ emphasis on eco-friendly practices. Environmentally-conscious Australians are gravitating towards beverages with recyclable, biodegradable, or reusable packaging, and major brands are responding with innovative approaches.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Australia?
- To what extent are health considerations impacting consumption of Carbonates in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Australia?
- Which are the leading brands in Carbonates in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in Carbonates in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Australia - Category analysis
KEY DATA FINDINGS
Easing of inflation supports volumes while consumers favour mini packs
Low and no sugar varieties remain critical for category’s growth
Brands of non-cola carbonates incorporate health benefits
Solid off-trade volume growth, with local brands set to gain share
Competition intensifies with better-for-you drinks
Eco-conscious initiatives essential for long-term success
Soft Drinks in Australia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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