COMPETITIVE LANDSCAPE
Coca-Cola continues to lead carbonates category through innovation and refreshing marketing
Coca-Cola Europacific Partners plc is set to remain the leading player in carbonates in Australia in 2025. Indeed, the company is expected to extend its lead in the category during the year with a performance anchored by the enduring strength of the Coca-Cola Trademark, particularly the Original and Zero Sugar variants.
Revitalisation of the Solo brand
In 2025, Schweppes Australia Pty Ltd is expected to benefit from the revitalisation of its iconic Solo brand, which has continued to strike a chord with consumers seeking bold, refreshing flavours paired with reduced sugar content. Solo expanded its portfolio with the launch of new Zero Sugar variants in Lemon and Orange, directly addressing the growing consumer demand for healthier beverage options without compromising on taste.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Australia?
- To what extent are health considerations impacting consumption of Carbonates in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Australia?
- Which are the leading brands in Carbonates in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in Carbonates in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Australia - Category analysis
KEY DATA FINDINGS
Innovation in products and packaging supporting growth
Carbonates experiences upsurge in sales amidst growing consumer confidence
Fanta’s innovation supports expansion of reduced sugar carbonates
Modest growth forecast on back of availability, innovation and evolving competitor strategies
Sustainability policies and CSR expected to remain in focus for brands in Australia
Reduced sugar carbonates to drive success of health and wellness investments from companies
Coca-Cola continues to lead carbonates category through innovation and refreshing marketing
Revitalisation of the Solo brand
Supermarkets remains dominant
Signs of evolution in off-trade distribution driven by growth in e-commerce
Soft Drinks in Australia - Industry Overview
Consumers looking for products with a healthier profile
KEY DATA FINDINGS
Persistent economic challenges
Functional beverages and health need states drive premium growth
Working to add value
Recovery in consumer spending to support growth
Health and wellness to be a key influence on innovation
Ongoing expansion of e-commerce
Coca-Cola Europacific Partners remains the largest player
St Ali seeing strong growth
Supermarkets plays key role in the shopping habits of Australian consumers
Major retailers and niche brands contribute to e-commerce growth
Foodservice vs retail split
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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