COMPETITIVE LANDSCAPE
Marketing initiatives help Coca-Cola Bottlers maintain its lead
Coca-Cola Bottlers (M) Sdn Bhd maintained its leading position in carbonates in Malaysia in off-trade volume terms in 2025, with a stable share thanks to brands including Coca-Cola, Fanta, and Sprite. The company remained proactive in engaging consumers through various marketing initiatives, including the Coca-Cola Share A Coke Campaign, launched in May 2025.
Competitive prices and product launches help Fraser & Neave see dynamism
Fraser & Neave Holdings Bhd extended its share in second position in carbonates in Malaysia in off-trade volume terms in 2025, while achieving the fastest growth among all the main competitors. The company's success can be attributed to its competitive pricing strategy, with F&N Sarsi being offered at a relatively lower unit selling price compared to rival brands, such as Mirinda Sarsi.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Malaysia?
- To what extent are health considerations impacting consumption of Carbonates in Malaysia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Malaysia?
- Which are the leading brands in Carbonates in Malaysia?
- What potential exists for multinational or domestic soft drinks companies to expand in Malaysia?
- How are products distributed in Carbonates in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Malaysia - Category analysis
KEY DATA FINDINGS
Health trend and high sugar tax hamper growth but reduced sugar carbonates grows
Switch to on-trade, rising prices, and health trend contribute to slight volume decline
Launches contribute to growth for other non-cola carbonates
A return to volume growth, driven by reduced sugar carbonates
New product launches and marketing campaigns will contribute to growth
A focus on sustainability to mitigate the impact of sugar taxes
Marketing initiatives help Coca-Cola Bottlers maintain its lead
Competitive prices and product launches help Fraser & Neave see dynamism
Small local grocers maintains its lead, but has to compete with supermarkets
Travellers boost sales for forecourt retailers
Soft Drinks in Malaysia - Industry Overview
Navigating rising costs and the health trend in soft drinks
KEY DATA FINDINGS
Inflation and sugar tax limit the growth of soft drinks in 2025
On-trade growth as consumers indulge and tourist arrivals rise
Soft drinks sees innovation drive youth engagement amidst off-trade slowdown
Government aid and health trend expected to drive stable growth in soft drinks
Sugar tax pressures to reshape soft drinks, with focus on reformulation
Tourists will prioritise safety, driving demand for bottled water and coconut water
F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing
Small local grocers maintains its lead amidst intensifying channel competition
Convenience stores, forecourt retailers, and supermarkets see distribution growth
On-trade surges with convenience and tourism, outpacing minimal off-trade growth
Fountain sales in Malaysia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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