COMPETITIVE LANDSCAPE
Coca-Cola European Partners Norge AS maintains its leadership despite a modest share decline
Coca-Cola European Partners Norge AS remained the leading carbonates company in 2025, although its market share experienced a slight decline over the year. The company continues to offer a broad and well-established portfolio of popular brands, including Coca-Cola Zero Sugar, Coca-Cola, Fanta, Fanta Zero, Urge, Sprite and Sprite Zero, as well as Urge Uten Sukker and Tab X-tra.
Ringnes AS strengthens its position through sugar-free innovation and sustainable packaging
Ringnes AS was the second-placed player in 2025 and the most dynamic performer of the year, achieving an increase in share. The company continues to perform strongly with its established portfolio, which includes Pepsi Max, Solo, Solo Super, Mozell, Villa and Pepsi.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Norway?
- To what extent are health considerations impacting consumption of Carbonates in Norway?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Norway?
- Which are the leading brands in Carbonates in Norway?
- What potential exists for multinational or domestic soft drinks companies to expand in Norway?
- How are products distributed in Carbonates in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Norway - Category analysis
KEY DATA FINDINGS
Rising demand for reduced sugar options reshapes carbonates in Norway
Evolving consumer preferences accelerate the shift toward sugar-free carbonates
Reduced sugar formulations drive the strongest growth, supported by innovation
Reduced-sugar innovation is set to support volume growth in carbonates
Popular culture and influencer collaborations are expected to drive engagement in carbonates
Sustainable packaging is set to strengthen competitive positioning in carbonates
Coca-Cola European Partners Norge AS maintains its leadership despite a modest share decline
Ringnes AS strengthens its position through sugar-free innovation and sustainable packaging
Discounters consolidates its dominance as consumers prioritise value and accessibility
Retail e-commerce increases its share as some consumers embrace convenience and digital choice
Soft Drinks in Norway - Industry Overview
Health, innovation and value drive growth in soft drinks amid shifting consumer trends
KEY DATA FINDINGS
Growth for soft drinks is driven by health-conscious choices and functional appeal
Shifts in soft drinks are driven by health trends, weather and ongoing innovation
Inflation continues to impact consumer purchasing and promotional activity in soft drinks
Rising consumer demand for healthier and functional beverages is set to drive growth in soft drinks
Potential advertising restrictions could reshape soft drinks across the forecast period
Sustainable packaging and innovative designs are set to drive growth in soft drinks
Ringnes AS strengthens its leadership in soft drinks through a focus on sugar-free innovation
Lerum Fabrikker AS increases its share through innovation and sugar-free expansion
Discounters strengthens its lead as consumers appreciate a broad assortment and affordable prices
Growth for retail e-commerce is driven by demand for convenience and home delivery
Foodservice vs retail split
Fountain sales in Norway
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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