PROSPECTS AND OPPORTUNITIES
Sustained decline in carbonates amidst health and wellness trends
The carbonates category is projected to experience minimal declines in consumer demand and off-trade retail volume over the forecast period, alongside a corresponding decline in off-trade RSP value. This trajectory reflects the ongoing impact of health and wellness trends, which have increasingly discouraged consumers from purchasing regular carbonates.
Tonic water and mixers set to dominate growth prospects
Regular tonic water, mixers, and other bitters are expected to continue leading growth within the carbonates category, driven by their alignment with the rising popularity of mixology and cocktail culture. These products are anticipated to gain further traction among younger consumers, who increasingly recognise their versatility as mixers for both alcoholic and non-alcoholic beverages.
Cola carbonates face declining demand but retain relevance
While regular cola carbonates are expected to face continued declines in consumer demand over the forecast period, their robust market size and brand recognition will ensure they remain a significant product area. The popularity of the Coca-Cola brand and the extensive marketing efforts supporting it are likely to mitigate some of the negative effects of declining interest.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Bosnia and Herzegovina?
- To what extent are health considerations impacting consumption of Carbonates in Bosnia and Herzegovina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Bosnia and Herzegovina?
- Which are the leading brands in Carbonates in Bosnia and Herzegovina?
- What potential exists for multinational or domestic soft drinks companies to expand in Bosnia and Herzegovina?
- How are products distributed in Carbonates in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Shift from regular to reduced sugar carbonates redefines market dynamics
Growth in tonic water and orange carbonates driven by mixology trends
Product innovation in non-cola carbonates support expansion
Sustained decline in carbonates amidst health and wellness trends
Tonic water and mixers set to dominate growth prospects
Cola carbonates face declining demand but retain relevance
Soft Drinks in Bosnia and Herzegovina - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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